Brand Book Example of Successful Brands
Posted: Thu Jan 23, 2025 4:02 am
Now that you know what a Brand Book is and what elements it contains, we share with you three examples of successful brands that have excellent corporate identity manuals.
Uber
Uber, the company that revolutionized transportation services, has one of the most surprising digital Brand Books. It is hosted on its own website and has four sections very similar to those of a traditional brand book.
Brand Story «Brand story».
System Elements «Elements of identity».
Showcase “Brand applications in events and experiences”.
Downloads «Font and other resource downloads».
In the System Elements section , there is a 10-point guide that slovenia whatsapp resource is subdivided into 95 sections that lay the foundations for all relevant aspects: the color palette for illustrations, the design of calls to action, the architecture of the sub-brands and the details of how to visually capture the relationship between them.
Berkeley University
Like Uber, this University has its own website for its brand manuals. It is structured as follows:
Brand «Brand».
Identity «Brand identity».
Visual Design «Visual elements of design».
Web Design «Elements of web design».
Social Media «Elements for presence on social channels».
Resources «Downloadable resources».
It also offers practical exercises that can be downloaded for designers who want to understand and visually manage the brand.
In the Brand section , there is a subsection called Brand Manuals, where you will find several complete and updated brand manuals available for download.
Uber
Uber, the company that revolutionized transportation services, has one of the most surprising digital Brand Books. It is hosted on its own website and has four sections very similar to those of a traditional brand book.
Brand Story «Brand story».
System Elements «Elements of identity».
Showcase “Brand applications in events and experiences”.
Downloads «Font and other resource downloads».
In the System Elements section , there is a 10-point guide that slovenia whatsapp resource is subdivided into 95 sections that lay the foundations for all relevant aspects: the color palette for illustrations, the design of calls to action, the architecture of the sub-brands and the details of how to visually capture the relationship between them.
Berkeley University
Like Uber, this University has its own website for its brand manuals. It is structured as follows:
Brand «Brand».
Identity «Brand identity».
Visual Design «Visual elements of design».
Web Design «Elements of web design».
Social Media «Elements for presence on social channels».
Resources «Downloadable resources».
It also offers practical exercises that can be downloaded for designers who want to understand and visually manage the brand.
In the Brand section , there is a subsection called Brand Manuals, where you will find several complete and updated brand manuals available for download.