Less likely to have a misunderstanding within the team
Posted: Thu Jan 23, 2025 3:55 am
When making a presentation to your superiors or clients, presenting the results of quantitative analysis will make it more persuasive. Furthermore, if you prioritize and implement improvement measures based on the results of quantitative analysis, you can expect more efficient and effective improvements. Qualitative Analysis Qualitative analysis is an analytical method based on qualitative data. Qualitative data is not numerical data, but rather user opinions and behavior, and is used to understand the background of user psychology and behavior that cannot be expressed in numbers.
Qualitative analysis can analyze user psychology hong kong telegram phone number list and true feelings that cannot be read through quantitative analysis, which helps to consider more specific improvement measures. Another advantage is that, unlike quantitative analysis, even with a limited number of samples, sufficient information can be collected, so the process from information collection to analysis can be completed in a short period of time. Quantitative analysis methods Now, let's introduce some specific analytical methods of quantitative analysis that can be used in marketing.
Differences between quantitative and qualitative analysis Google Analytics access analysis Access analysis using Google Analytics is a quantitative analysis method that is useful for understanding the current state of a website. The advantage of Google Analytics is that it allows you to analyze detailed data, from overall site access to the number of page views for each piece of content and conversion rates. By performing access analysis, you can implement improvement measures based on numerical data, such as understanding popular content to grasp user needs and identifying bottlenecks that hinder conversion and improving them.
Qualitative analysis can analyze user psychology hong kong telegram phone number list and true feelings that cannot be read through quantitative analysis, which helps to consider more specific improvement measures. Another advantage is that, unlike quantitative analysis, even with a limited number of samples, sufficient information can be collected, so the process from information collection to analysis can be completed in a short period of time. Quantitative analysis methods Now, let's introduce some specific analytical methods of quantitative analysis that can be used in marketing.
Differences between quantitative and qualitative analysis Google Analytics access analysis Access analysis using Google Analytics is a quantitative analysis method that is useful for understanding the current state of a website. The advantage of Google Analytics is that it allows you to analyze detailed data, from overall site access to the number of page views for each piece of content and conversion rates. By performing access analysis, you can implement improvement measures based on numerical data, such as understanding popular content to grasp user needs and identifying bottlenecks that hinder conversion and improving them.