Building Customer Trust Requires Emotional Intelligence

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Be more approachable and receptive than your competitors. Engage with your customers every day through the channels they use most, whether it’s email, live chat, social media, or the comments section on your website. Engaging with your customers on their preferred platforms allows you to provide a more personal, one-to-one experience that builds emotional capital.
“Communities can increase brand loyalty, which can lead to increased customer satisfaction, customer retention, and customer lifetime value.”
Nicole Saunders, Community Lead at Zendesk
You should also ensure that your sales and customer bahamas phone number list support teams speak with one voice when answering common customer questions. Establish brand guidelines and follow a style guide. When complex issues arise, your team should have access to the resources they need to provide detailed explanations and solutions. A lack of voice is a surefire way to create a bad impression and lose customer trust.
You can also create a branded online community to connect with your customers. Zendesk offers forum software that makes it easy for businesses to create a space where customers can find information and support . In this space, customers can build friendships, share experiences, and learn from each other. The benefits of community forums extend to businesses, too.
“Communities can increase brand loyalty, which can lead to increased customer satisfaction, retention, and lifetime value,” says Nicole Saunders, head of communities at Zendesk.


Don’t wait until your brand reputation is damaged to build customer trust. Start by understanding your customers from the moment you meet them and continue to build relationships throughout the customer life cycle.