21 SEO positioning strategies explained by Aleyda Solís

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This is a compilation of some of the SEO strategies that you should take into account to optimize your website and improve your SEO positioning . Aleyda Solis explains them to you in a simple way, both in video and in text.

Aleyda Solís is an international SEO consultant with a wealth of experience in the sector, and has worked and collaborated with many companies and clients helping them with their search engine positioning. In addition, Aleyda collaborates with us on our Marketin.tv interview project .



Information1. Duplicate content hurts ranking
aleyda_solis-1Duplicate content is bad for SEO, and also from a user experience perspective. You often see websites with poorly structured categories or categorization systems that overlap. Google doesn’t know which to rank, since they compete for the same thing and end up cannibalizing . For example, “Online Courses” and “Online Courses 2016.” Google doesn’t know which content to list since they compete for the same keyword.



5 312. Increase the time spent on your website
User engagement or interaction with the content is crucial. If the user clicks on a search result and leaves the website too quickly, this is detrimental. Their response and satisfaction with the content has not been met.

Google detects this user behavior and ends up ranking websites worse when users stay on the site for a short time after clicking on that result in the search engine.



303. The importance of CTR in SEO
If despite appearing in good positions no one clicks on you, something is not working well. It is important to use Google Search Console to analyse the searches for which you appear on Google and what percentage of clicks (CTR) each one is getting. This way you can find out which titles are not well optimised and do not offer what people are looking for.

CTR is one of the most important SEO factors , as it shows how interested people are in your results.

A tip to improve your CTR: optimize the meta descriptions of each of your contents, offering precise and valuable information in those 155 characters to get the user to click.


Strategy Content Plan Blog4. Inbound links to your website
Google understands them as a reference, a vote of confidence, popularity or a review. If the link comes from an authoritative site such as newspapers, relevant media in the sector or chambers of commerce, Google will give it more value and give you more authority .

Link building remains one of the most important aspects of SEO and we can do many things to encourage more links. Of course, good content will also help this happen more often.



Execute Plan Blog Contents5. How to get out of penalties?
If the problem is due to on-page and content factors, you need to clean up that content, migrate it, and optimize it. If the problem comes from Google's algorithm, you'll have to wait for the algorithm to be updated again .

The most difficult thing is when the penalty comes from toxic links from other sites . If we have links from sites with little relevance or penalized, or there are signs of unnatural links, we must contact the websites to remove those links. These types of penalties are more complicated to deal with since they cannot be controlled directly.

If after contacting these sites you are unable to get them to remove your links, you could go to your Search Console and perform a Disabow , which consists of notifying Google not to take into account the links made to you from certain domains.



12 336. Keyword research tools
One of the best tools for doing SEO keyword research is Semrush . It supports many countries, gives very reliable search volume data, and suggests keyword permutations.



8 267. Steps to improve positioning
The first thing to do is to conduct a keyword study and analyze the competition to get a general idea of ​​the sector, as well as doing an in-depth study of how your audience searches, before attacking those keywords by placing them in your content.

The next step would be to do a technical, content and popularity audit of the site to see what is going well and how you could improve it.

Then the action plan would begin with short, medium and long term objectives, and finally the optimization phase based on results and evolution.



Scheduling on Twitter8. How long should you wait to see SEO results?
SEO should not be the only strategy. If you want quick results, you will need to invest in Adwords or Facebook Ads.

SEO is an investment , since you invest in your own platform, improving the experience of your users, performing technical optimization and also keyword optimization. That is, you do not invest in other third-party advertising platforms, where when the budget is exhausted the results are not maintained. To see results immediately, there must be a joint SEO strategy.



15 329. Influence of the mobile version of your website
Google prioritizes websites that are friendly to all mobile devices, tablets, etc., that is, sites that are responsive . Responsiveness also influences the user experience.

It is detrimental to not have a mobile-friendly website because it will be more difficult for the user to interact or perform a specific action on the website. If you make the user experience difficult, the user will leave your site sooner and it will be more difficult for them to convert.



Double proofreading Copywriting10. Rich Snippets
Rich Snippets are a format of enriched information in search results, such as reviews, recipes with photos, star ratings, etc. Rich results add more value to the search and offer more content in the overview, thus increasing the CTR as the user feels more attracted to the content.

ideaRich Snippets are an enriched format of search results that increase CTR.

Rich Snippets can be added by adding structured markup tags in HTML that tell Google what type of content it is. If you have a CMS like WordPress, you can easily add them with plugins like All in One Rich Snippets .

In short, it is very positive to use them as it improves your visibility in the SERP and you can generate more clicks without necessarily being in first position, as your content stands out more.



7 1411. Loading speed
Optimizing a site's performance or WPO is an essential factor, and even more so if searches are made from mobile devices, which is increasing every day. Users expect immediacy when browsing , this is a crucial element of the user experience.

If your website is slow, it will not only make you lose positioning, but also potential clients.



3 4012. Timeless content
Evergreen content is very beneficial as it will always arouse interest, regardless of the time. It is content that will always be relevant or useful as it provides great value. Users constantly turn to timeless content, which is why it is good to create comprehensive guides , references or valuable resources that always attract users.



Best Marketing Bloggers13. Flash or HTML pages?
Nowadays, Flash content is obsolete. Google doesn't understand or index it, and therefore it's not possible to rank it. To ensure that Google reads all the content on your website, the best option is HTML. This doesn't mean that you have to make your website with pure code. You can use a CMS such as WordPress, Joomla, Prestashop or Drupal, since they also display HTML code to Google.

Google is improving its ability to understand Javascript or AJAX code every day, but this does not mean that Google can correctly access it at the moment.



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20 814. Anchor text
The anchor text is the text in which the links are placed. The link text must be relevant and include keywords so that it favors your positioning. It is not positive if you are linked using an irrelevant anchor text that does not describe anything related to your sector or area of ​​work. The most positive thing is if you are linked with an anchor text that includes your brand name or your brand name along with the service you offer.

1 1815. Transcription of video content.
Google does not have the ability to understand or read the content transmitted in a video. That is why it is important to transcribe that content, convert it to text to optimize it as much as possible and have the option of positioning it.

It is also a good idea to insert a good part of that transcript into the description of timeshare owners email database the video on YouTube. Google reads text, so you will also rank that video for search results through YouTube.



2216. Broken links
Badly functioning links are bad for the user experience on your site and bad for Google, so they should be avoided at all costs. If you link to content that doesn't exist, or if you link incorrectly, you're creating broken outbound links and the search engine won't be able to access that content to index it.

That's why whenever you change the URLs of a website, you should make 301 redirects that point from the old URL to the new one. This way, Google will be able to access that content. This way, you will facilitate the crawling of all the content and indexing.



Content Plan Analysis17. Tools to know the position in the Ranking
There are very interesting tools that integrate with Google Analytics and Google Search Console, such as Seomonitor, which offer a lot of data.

Other tools to consider are:

Wincher : It's cheap and you only pay for each domain, so it offers unlimited keywords to track.
Serpwoo : Monitors your results and those of your competitors. Monitors the top 30 websites ranked for each term.


Defining success18. Position in other languages
To position your website in other languages ​​and countries, it is not enough to translate your website into several languages, in fact it is not the most correct thing to do. It is advisable to avoid completely literal translations and to carry out a new market study to find out how these searches are carried out abroad , with which terms.

Keywords that are key in one language may not be key when translated into another language, so you have to find out exactly what those keywords are to position in other languages.

It is essential to keep in mind that when trying to position yourself in other countries, the content must be created using the appropriate terms , those that are searched for by the foreign audience, since each language and culture has its own particularities.



8 3819. Using the Robots.txt file
Robots.txt is a text file that you upload to your server and is used to give specific commands to search engines, such as preventing them from crawling certain URLs.

Before blocking certain content with the Robots.txt file, it would be necessary to study how to obtain a benefit from these URLs, since they may be exploitable. Therefore, it would be necessary to look for other, more friendly ways to avoid crawling or indexing in order to obtain the benefit of these URLs.



12 320. SEO Errors
A typical and easy-to-solve error is when a website is accessible with and without www, both showing the same content. The logical thing is that one redirects to the other. This configuration is basic to avoid generating duplicate content. The same occurs on websites with http and https (secure protocol).

Another common mistake made by websites is to display exactly the same titles on all URLs on the site.



12 1821. Areas of work that SEO includes
Keep in mind something very important: SEO is a multidisciplinary area. On the one hand, there is the on-page technical SEO analysis , crawling and indexing. On the other hand, optimization from the content point of view. And, from the marketing area, the techniques to attract links to your site, especially relevant and authoritative links.