Why is my blog not showing up on Google? Find out now!

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If there were many, you are not alone! For anyone who has just created a blog and is looking for greater prominence and relevance on the Internet, this is more than common.

What many people don't understand is that this is a medium- to long- lawyer database term job, and it requires a lot of care during planning. After all, Google's bot scripts crawl all the content published on the Internet to evaluate a number of factors that will result in the position in the SERPs.

It is not enough to produce quality materials or use the main SEO (Search Engine Optimization) techniques , you must also take care of every detail to obtain a prominent place on a results page.

But are you already investing in your Content Marketing strategy and the results are still not as you imagined?

So, in this article we will help you find out what is getting in the way of your performance:

Outdated cache
Draft publication
New Blog
Quality of content
Copyright infringement
Slow or heavy website
Using irrelevant keywords
Posts with Spams
Read on to find out which of these reasons may be hurting your blog's position on Google!

Outdated cache
Although rare, outdated cache is an easy problem to fix. Your site may not be able to read new posts because the browser does not check for this update.

The idea, then, is to refresh the page so that the cache follows this procedure.

Draft publication
Lack of attention can also be one of the reasons why your blog is not showing up on Google. Yes, you heard right: producing content and then simply forgetting about your post .

Forgetting about content in the draft stage happens more often than you think, but it's a mistake that can get in the way of your content creation strategy, which will also affect your results.

New Blog
Another important aspect that you must understand is the profile of each strategy.

When investing in paid media, for example, you tend to get good results in a short period of time. On the other hand, you need to put in more resources, don't you?

Content Marketing is a medium and long-term technique, and an inadequate expectation of time to produce results can be a reason for a poor ranking. It is normal for a new blog to take a while to appear among the first results in the SERPs .

After all, there are many competitors and relevance is a key issue to stand out. This will only improve with the passage of time and the constant publication of new content.

Don't forget: understanding Google's algorithm will help you a lot when it comes to identifying some errors that prevent your blog from ranking better.

One of the most important issues is precisely to build relevance within your segment . The more users know and trust you, the greater the chances of getting a prominent place in the search engine.


Quality of content
The quality of what you publish is another key issue for anyone who wants to rank well on Google.

No matter how efficiently all other strategies are implemented, it will be difficult to see results if the texts published are not good. Golden tip: invest in a team capable of producing at a high level and in a way that is relevant to your visitors.

Copyright infringement
The internet is full of content, right? If you do a simple search, you'll find plenty of pages linking to various blogs, websites, and landing pages .

One of the factors that differentiates each of these results is the quality and originality of the content . When you don't get the results you expect, therefore, it's possible that a copyright infringement has occurred .

All content on your blog must be original – always!

Of course, this does not prevent you from making references, citations or even links to content signed by other authors.

But you have to produce the material that you are making available, which is a big challenge, because there are so many topics covered on different blogs, right?

But Google's algorithm soon figures out which pages have published certain content first and which are just replicating it. This is the worst way to lose relevance within the search engine.

That way, even if the browsing experience is positive, your blog will lose trustworthiness, which will affect your rankings.

Slow or heavy website
User experience should be evaluated at every touchpoint between a company and users, right?

This is no different when it comes to blogging.

Every detail is extremely important, after all, what Google wants most is to ensure that whoever is using its services can get quality, relevant content and can navigate smoothly.

According to Google's own information, every extra second a page takes to load can lead to an increase in the bounce rate .

So, one of the reasons why your blog doesn't appear in the first results in SERPs could be slow loading. Heavy images and a website not designed for the mobile version , for example, are some of the many errors that can cause this headache.

Therefore, it is essential that you create your blog on a reliable server and use good SEO practices to ensure satisfactory navigation.

Be very careful when using very heavy resources, such as very high quality images, which may seem like a good idea, but end up affecting the entire performance of your pages.

ebook how to improve the performance of your website
Using irrelevant keywords
To be precise and achieve good ranking results on Google, you cannot go wrong with the choice of keywords.

There's no point in producing high-quality content if you're not using terms that are truly relevant to the leads you want to attract to your blog.

Conduct a series of investigations into the most searched terms within your company's segment.

There is a big difference between a keyword “why is my blog not showing up on Google” and another one “how to rank on Google”. However, even though they do it differently, what they are looking for is the same: tips on how to rank better.

Therefore, if you are not using the terms that your leads are searching for, the tendency is for other pages to rank higher in the SERPs.

This is what makes the prior work of keyword research and analysis so important. Using terms that are irrelevant to the audience you want to reach will not generate the amount of traffic you expect to your blog.