Six things to keep in mind when creating responsive search ads
Posted: Wed Jan 22, 2025 11:52 am
Create an asset as a complete statement
Since the assets displayed are automatically selected by Google Ads, they will be displayed in no particular order. Therefore, each asset
must be a complete sentence.
for example,
"A nutritious food that's getting a lot of attention. The recommended marketing with stockholder database cat food is a complete nutritional food with no additives."
The single sentence
Let's say you divide the topics into three: "Nutritious foods that are currently attracting a lot of attention," "Recommended cat foods," and "Completely nutritious cat foods."
If you create a responsive search ad asset with these settings:
If the search term is "cat food nutritional food",
Let's say that the most relevant title, "Completely Nutritious Cat Food," is selected for Title 1.
Let's say that the most relevant title, "Recommended Cat Food," is selected for Title 2, which is highly relevant to the phrase "cat food." Let's say
that the least relevant title of the three, "The Most Popular Food Right Now, Full of Nutrition," is selected for Title 3.
This would result in the following combination:
Since the assets displayed are automatically selected by Google Ads, they will be displayed in no particular order. Therefore, each asset
must be a complete sentence.
for example,
"A nutritious food that's getting a lot of attention. The recommended marketing with stockholder database cat food is a complete nutritional food with no additives."
The single sentence
Let's say you divide the topics into three: "Nutritious foods that are currently attracting a lot of attention," "Recommended cat foods," and "Completely nutritious cat foods."
If you create a responsive search ad asset with these settings:
If the search term is "cat food nutritional food",
Let's say that the most relevant title, "Completely Nutritious Cat Food," is selected for Title 1.
Let's say that the most relevant title, "Recommended Cat Food," is selected for Title 2, which is highly relevant to the phrase "cat food." Let's say
that the least relevant title of the three, "The Most Popular Food Right Now, Full of Nutrition," is selected for Title 3.
This would result in the following combination: