Tools to analyze the competition on Facebook
Posted: Wed Jan 22, 2025 10:30 am
Fanpage Karma Although it allows you to access data from other social networks such as Twitter, YouTube, Google+, Instagram or Pinterest, its specialty is Facebook fanpages. With the free account you can only analyze one profile, so it doesn't make much sense. They offer several service packages (monitoring, analytics, engagement, etc.) and each one has its own rates.
Like Alyzer This one is also specialized in Facebook and will help you know how a fan page is performing, how it is growing, how much fans interact with the brand, what kind of posts it makes or what its posts are like. In addition to the metrics, you get a few recommendations to improve the fan page you are analyzing at that moment, which could be useful. It is actually designed for you to analyze your own page, but like any tool of this type, it can be turned around.
Barometer This Agorapulse tool works with its own barometer that works from a sample of fan pages with a number of followers similar to yours. Although it works in a different way, it will be very useful for evaluating engagement, timeshare owners email database the reach of posts or CTR.
BuzzSumo: This is one of the essentials and although we are going to place it on Facebook, it has many possibilities. It is very easy to use and will provide us with data on publications that have performed best.
OctoSuite : This is a paid service that generates a lot of valuable information about the most viral content and the reception that the videos, links or images with the most likes have had from fans of Facebook pages.
Tools to monitor on Instagram
Keyhole While hashtags still have more impact on Twitter in real time, they have been very well received on Instagram. So much so that it is now possible to follow a hashtag directly, in the same way that you follow a user on this social network. If your competitor is running a campaign on Instagram, you may be interested in finding out how much impact they are generating through that hashtag using this tool.
Quintly : With this platform you can access a dashboard that covers several social networks, such as Facebook, Twitter, Google+, LinkedIn and YouTube. However, Instagram is the specialty of the house. It will provide you with analytics on followers (yours and those of the competition), with a detailed summary of statistics. You can analyze the content, the interactions generated by both photos and videos and even extra details about the use of filters. You can use it for free for 14 days.
To complement the section dedicated to social networks, I recommend another good package of options: 35 tools to improve your Marketing on Twitter , by Fernando Rubio.
Control of mentions and references to your competitors
You probably already have several of these tools in place to keep track of mentions of your own brand. Well, keep them in mind to “spy” on what is being said about your competition.
Google Alerts This simple, free Google service is well-known and will save you from more than one problem. Set up an alert that interests you and you will receive all the news related to the parameter you have established. It is capable of monitoring news, blogs, videos and even mentions in Google Books.
Talkwalker works in a very similar way to the previous one and is also free. It is available in several languages, in case you are interested in expanding your monitoring beyond Spanish and English.
Social Mention will allow you to search in real time for mentions of a brand in blogs, images, videos, forums. It is a free tool that is very popular. It is complemented by social mentions.
Mention also covers mentions on websites, news sites or blog articles. It tracks in over 40 languages and its alerts work in real time. It has a free and paid version.
SEO tools to analyze the competitionStep 7: Study your competitors' SEO positioning with these tools
In traditional marketing, before the brutal evolution of the Internet, demand was measured by mechanisms that would seem absurd today. Today, SEO positioning is the answer to the law of Supply and Demand.
The queries that users make on Google constantly give us a very clear idea of what the demand is like. We not only know what our potential customers are looking for , but also what they are like and where they are searching from. A good analysis of the search intention and the keywords that connect brands and consumers is an invaluable tool for our marketing strategy.
This is where SEO tools come in handy. Most of them will provide you with very useful reports that you will then need to process.
SEMrush This is one of the largest and best known. The options are endless and are increasing because it is a platform that never stops innovating and launching new services. Among its SEO options is keyword analysis, so you can see how your competitors rank organically and detect long-tail words that are relevant to your business. You will also have access to its PPC ads.
Sistrix : Along with the previous one, it is one of the most popular among marketers. It has other services, such as social media monitoring, but its specialty is SEO analysis. In terms of competition, it will allow you to detect which keywords are being positioned on Google organically and which ones they are paying for in AdWords, which sites they link to, etc. A very complete tool, which provides very useful reports. Totally recommended.
Screaming Frog : This is another of those great SEO tools that we can use to analyze other people's data. It's ideal for detecting On Site errors, but it will also be useful for doing keyword research and seeing what they are targeting.
Woorank : Similar to Frog, this option is very useful for carrying out a reliable SEO diagnosis. Apply it to your competition and analyse their strengths and weaknesses. It will also give you data on backlinks.
iSpionage This option is great for analyzing your competitors' ads on different search engines. However, you can also use it for SEO spying and even for monitoring Twitter and Facebook. It is ideal for tracking paid keywords.
KeywordSpy As the name suggests, this tool will help you find out which keywords are working for your competitors and how much they are spending on AdWords. They manage around 127 million keywords in many countries and languages.
SpyFu will allow you to access your consumers' keywords for a period of six years. They have three paid plans and all allow you to "spy" on infinite competitors. They will offer you monthly reports and all offer information about AdWords and help you optimize your PPC ads. The site has a very special feel and they provide you with a lot of guides on how to work with all the information they give you in their reports.
The Search Monitor This accesses both organic and paid results, and is very effective at monitoring shopping engines. You may want to consider this if you have a large company, because it is not exactly cheap.
If keywords are important for SEO, backlinks are no less so. Right now, linking has a lot of weight in the eyes of Google , so you will need some tools to detect how popular your competitors' content is.
Like Alyzer This one is also specialized in Facebook and will help you know how a fan page is performing, how it is growing, how much fans interact with the brand, what kind of posts it makes or what its posts are like. In addition to the metrics, you get a few recommendations to improve the fan page you are analyzing at that moment, which could be useful. It is actually designed for you to analyze your own page, but like any tool of this type, it can be turned around.
Barometer This Agorapulse tool works with its own barometer that works from a sample of fan pages with a number of followers similar to yours. Although it works in a different way, it will be very useful for evaluating engagement, timeshare owners email database the reach of posts or CTR.
BuzzSumo: This is one of the essentials and although we are going to place it on Facebook, it has many possibilities. It is very easy to use and will provide us with data on publications that have performed best.
OctoSuite : This is a paid service that generates a lot of valuable information about the most viral content and the reception that the videos, links or images with the most likes have had from fans of Facebook pages.
Tools to monitor on Instagram
Keyhole While hashtags still have more impact on Twitter in real time, they have been very well received on Instagram. So much so that it is now possible to follow a hashtag directly, in the same way that you follow a user on this social network. If your competitor is running a campaign on Instagram, you may be interested in finding out how much impact they are generating through that hashtag using this tool.
Quintly : With this platform you can access a dashboard that covers several social networks, such as Facebook, Twitter, Google+, LinkedIn and YouTube. However, Instagram is the specialty of the house. It will provide you with analytics on followers (yours and those of the competition), with a detailed summary of statistics. You can analyze the content, the interactions generated by both photos and videos and even extra details about the use of filters. You can use it for free for 14 days.
To complement the section dedicated to social networks, I recommend another good package of options: 35 tools to improve your Marketing on Twitter , by Fernando Rubio.
Control of mentions and references to your competitors
You probably already have several of these tools in place to keep track of mentions of your own brand. Well, keep them in mind to “spy” on what is being said about your competition.
Google Alerts This simple, free Google service is well-known and will save you from more than one problem. Set up an alert that interests you and you will receive all the news related to the parameter you have established. It is capable of monitoring news, blogs, videos and even mentions in Google Books.
Talkwalker works in a very similar way to the previous one and is also free. It is available in several languages, in case you are interested in expanding your monitoring beyond Spanish and English.
Social Mention will allow you to search in real time for mentions of a brand in blogs, images, videos, forums. It is a free tool that is very popular. It is complemented by social mentions.
Mention also covers mentions on websites, news sites or blog articles. It tracks in over 40 languages and its alerts work in real time. It has a free and paid version.
SEO tools to analyze the competitionStep 7: Study your competitors' SEO positioning with these tools
In traditional marketing, before the brutal evolution of the Internet, demand was measured by mechanisms that would seem absurd today. Today, SEO positioning is the answer to the law of Supply and Demand.
The queries that users make on Google constantly give us a very clear idea of what the demand is like. We not only know what our potential customers are looking for , but also what they are like and where they are searching from. A good analysis of the search intention and the keywords that connect brands and consumers is an invaluable tool for our marketing strategy.
This is where SEO tools come in handy. Most of them will provide you with very useful reports that you will then need to process.
SEMrush This is one of the largest and best known. The options are endless and are increasing because it is a platform that never stops innovating and launching new services. Among its SEO options is keyword analysis, so you can see how your competitors rank organically and detect long-tail words that are relevant to your business. You will also have access to its PPC ads.
Sistrix : Along with the previous one, it is one of the most popular among marketers. It has other services, such as social media monitoring, but its specialty is SEO analysis. In terms of competition, it will allow you to detect which keywords are being positioned on Google organically and which ones they are paying for in AdWords, which sites they link to, etc. A very complete tool, which provides very useful reports. Totally recommended.
Screaming Frog : This is another of those great SEO tools that we can use to analyze other people's data. It's ideal for detecting On Site errors, but it will also be useful for doing keyword research and seeing what they are targeting.
Woorank : Similar to Frog, this option is very useful for carrying out a reliable SEO diagnosis. Apply it to your competition and analyse their strengths and weaknesses. It will also give you data on backlinks.
iSpionage This option is great for analyzing your competitors' ads on different search engines. However, you can also use it for SEO spying and even for monitoring Twitter and Facebook. It is ideal for tracking paid keywords.
KeywordSpy As the name suggests, this tool will help you find out which keywords are working for your competitors and how much they are spending on AdWords. They manage around 127 million keywords in many countries and languages.
SpyFu will allow you to access your consumers' keywords for a period of six years. They have three paid plans and all allow you to "spy" on infinite competitors. They will offer you monthly reports and all offer information about AdWords and help you optimize your PPC ads. The site has a very special feel and they provide you with a lot of guides on how to work with all the information they give you in their reports.
The Search Monitor This accesses both organic and paid results, and is very effective at monitoring shopping engines. You may want to consider this if you have a large company, because it is not exactly cheap.
If keywords are important for SEO, backlinks are no less so. Right now, linking has a lot of weight in the eyes of Google , so you will need some tools to detect how popular your competitors' content is.