Customization and personalization
These are completely different concepts, but the terms are often mistakenly used as synonyms.
In the first case, the user makes a conscious choice in favor of one option. This is convenient, but it makes the person get a high cognitive load. In the second case, everything is a little different. In the process of personalization, the needs of other people are anticipated and these desires are automatically satisfied. Of course, the ideal onboarding should focus on personalization, although this is not always possible.
Laser, not a shotgun
You should never overload onboarding. It may simply be ineffective.
Proper simple onboardin why do vietnamese use zalo? is only possible if the developer knows the desires of the customers and strives to ensure that users can satisfy them quickly and effectively. You need to choose one strategy and follow it relentlessly.
There is no need to try to introduce users of the application to all its functions at once. To begin with, you can focus on 2-3 main, important ones that are familiar to them in one way or another.
Onboarding principles
Active and passive onboarding
The level of activity of the onboarding process may vary depending on the product and business model. Superhuman is a paid product. Its task is to tell the client about a new way of working, and therefore in this case it is appropriate to even call and explain the work process in this way. However, if the product is a thousandth fitness app, then there is no point in calling people, it is enough to come up with an onboarding that would tell about the main functions, help to start working in the software.
Pleasant first moments
Proper onboarding leads a person to a kind of "epiphany" that this product will solve all his pains. Many miss the opportunity and do not attach significant importance to the pleasant initial moments: the entrance, the landing page just seen, the first letter. The joint work of these well-known techniques will ultimately give an excellent result.
It is necessary to make sure that the first acquaintance with the product hooks the user, so that he does not want to look for something else and becomes a regular customer.
Thoughtful default settings
Don't try to please everyone. You need to know exactly how your product is used. Confidence is reflected in the design of the product and in the default settings. You need to think carefully about the parameters, because you can't change the needs of users. You just have to meet them and be the best at it.
Consider different contexts
Onboarding needs to be thought out taking into account different contexts. For example, Adidas. When receiving an invitation via e-mail, a person encounters the product even before getting to the advertising site.
It is very important to play this up and take advantage of it. You need to set up the onboarding process so that the context on the site is minimized, and the demonstration of the privileges of using this particular product catches attention from the first seconds.