How to get more downloads for your app
Posted: Wed Jan 22, 2025 10:23 am
Developing a successful app
To ensure that your app doesn't pass through the Store without much fanfare (whether it's Android, iOS or Windows Phone), we need to make some prior considerations to confirm the viability of the app and make it easier for us to be successful.
Regardless of whether we want to launch a video game or any other type of application, it is advisable to follow these steps:
1) Define the project well before starting:
We need to be clear about what we want to do and what the user will do with the application. Define a goal or mission, and from there think about everything you want the user to be able to do. It is very important to define this point well to ensure that we comply with what we want to offer. Let's take the example of a video game: We want to develop a game about having a legal email leads for sale pet and taking care of it. The user will be able to feed it, put it to bed, buy accessories for it and play with it.
2) Study the competition:
This is the first important point to know the possibilities we have to generate downloads. This point is often skipped, even though it is key. It is as simple as visiting the Store where we want to launch the app and searching for keywords that identify the project we have defined in the first step. Continuing with the example of the pet video game, you can search for “caring for animals”, “pet on mobile”, “dog game”, etc. Search for all the keywords you can think of that can define your application, as this will help you decide which keyword is best for you to target. A hint: Having a lot of competition will make it harder to position yourself in the market, but not having competition is not good either, as it means there is no market and it is harder for people to search for you.
Grow with us!
3) Define functions and improvements over the competition:
Have you already identified your competitors? Perfect, I hope you have taken advantage of the opportunity to get some good ideas from them, because the time has come to decide what your app should have to stand out in the market. You have to define exactly what your app will do, you can implement the same functions as your competitors and of course add new ones that make it more complete. The key here is not to invent, but to improve what already exists. Continuing with the example, you have seen that your competitors have developed a pet game in which all the accessories are paid for, so in your app you decide to put some that are paid for and others that are obtained by playing, and you also allow the player to share photos with the purchases they have made with their friends. The limit is your imagination.
4) Optimize the app (ASO implementation):
Once you have created your app, you need to make sure that users find it and find it attractive. We are not going to go into this point in depth, as there are many things to take into account and tools that can be used, but some things that affect ASO are preparing a listing with an attractive description and using keywords, eye-catching screenshots, promotional video, well-designed icon, appropriate categorization of the application, PEGI rating…
Want to know more about ASO?
We hope that this step-by-step guide will be useful to you in developing an app that generates many downloads. If you want us to talk in more depth about ASO, don't forget to leave your request in the comments. We will also continue talking about the topic if the article is well received (it has many shares).
Don't forget that at SEOCOM.es we carry out custom ASO audits, so if you already have an app on the market and want to improve its positioning, don't hesitate to contact us.
To ensure that your app doesn't pass through the Store without much fanfare (whether it's Android, iOS or Windows Phone), we need to make some prior considerations to confirm the viability of the app and make it easier for us to be successful.
Regardless of whether we want to launch a video game or any other type of application, it is advisable to follow these steps:
1) Define the project well before starting:
We need to be clear about what we want to do and what the user will do with the application. Define a goal or mission, and from there think about everything you want the user to be able to do. It is very important to define this point well to ensure that we comply with what we want to offer. Let's take the example of a video game: We want to develop a game about having a legal email leads for sale pet and taking care of it. The user will be able to feed it, put it to bed, buy accessories for it and play with it.
2) Study the competition:
This is the first important point to know the possibilities we have to generate downloads. This point is often skipped, even though it is key. It is as simple as visiting the Store where we want to launch the app and searching for keywords that identify the project we have defined in the first step. Continuing with the example of the pet video game, you can search for “caring for animals”, “pet on mobile”, “dog game”, etc. Search for all the keywords you can think of that can define your application, as this will help you decide which keyword is best for you to target. A hint: Having a lot of competition will make it harder to position yourself in the market, but not having competition is not good either, as it means there is no market and it is harder for people to search for you.
Grow with us!
3) Define functions and improvements over the competition:
Have you already identified your competitors? Perfect, I hope you have taken advantage of the opportunity to get some good ideas from them, because the time has come to decide what your app should have to stand out in the market. You have to define exactly what your app will do, you can implement the same functions as your competitors and of course add new ones that make it more complete. The key here is not to invent, but to improve what already exists. Continuing with the example, you have seen that your competitors have developed a pet game in which all the accessories are paid for, so in your app you decide to put some that are paid for and others that are obtained by playing, and you also allow the player to share photos with the purchases they have made with their friends. The limit is your imagination.
4) Optimize the app (ASO implementation):
Once you have created your app, you need to make sure that users find it and find it attractive. We are not going to go into this point in depth, as there are many things to take into account and tools that can be used, but some things that affect ASO are preparing a listing with an attractive description and using keywords, eye-catching screenshots, promotional video, well-designed icon, appropriate categorization of the application, PEGI rating…
Want to know more about ASO?
We hope that this step-by-step guide will be useful to you in developing an app that generates many downloads. If you want us to talk in more depth about ASO, don't forget to leave your request in the comments. We will also continue talking about the topic if the article is well received (it has many shares).
Don't forget that at SEOCOM.es we carry out custom ASO audits, so if you already have an app on the market and want to improve its positioning, don't hesitate to contact us.