The temporary nature of private sales increases the buyer's sense of a unique and unrepeatable opportunity, which pushes them to buy quickly. Born to maximize company profits, meeting the needs of a demanding clientele, looking for quality products at an exclusive price, in just a few years private sales have established themselves as a winning sales strategy and there are now many sites that specifically deal with this type of online commerce.
Ecommerce: private sales. The pioneer of the private sales business is cell phone number database Vente-privee, a self-explanatory French site created in 2001 by Antoine Granjon. He was the one who created the peculiarity of private sales: the user has a very limited period of time to purchase. Among the leaders in the private sales market we also mention the Spanish giant Privalia, founded in 2006.
Deal with expiration . The goal is to create a sense of urgency, with the mirage of a discount that many potential customers cannot resist.
Single rewards and loyalty programs . Not only does this allow you to discover your most loyal customers so you can sell to them directly (see example below) but it also works on the feeling of “trust” that your online store must convey thanks to exclusive and personal treatment.
Impeccable shopping and post-purchase experiences . You need to make it easier for customers to shop online than it is physically in the store. Can they see the other colors, materials, sizes? Is your navigation intuitive and the shopping cart easy to use? Do you make yourself heard after the user has purchased by hunting for influencers and good reviews ?
An example
Lacoste, a well-known clothing store, has decided to reward its customers to retain them. The site has organized a private sale on some products in the catalog at reduced prices.
The sale was announced via the newsletter to the best customers. The 4 days of private sale were intended to reactivate the customer base by encouraging them to take advantage of this exceptional offer.