How to get started with Pinterest advertising step by step

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What are Pinterest Ads and why use them?
To understand what Pinterest Ads or Pinterest Advertising are, you first need to be clear about what Pinterest is and what it is about .

Pinterest is a visual social network that helps users find ideas and inspiration for everything from decor, fashion, recipes, and a whole host of other possibilities. Therefore, it can be said that Pinterest Ads allow brands to gain a faster foothold in queries that are related to their business.

Home Page Pinterest
Some of the most interesting data from Pinterest are:

Pinterest is currently ranked 14th among the most used platforms in the world interior designers service email database with a user community of more than 322 million users.
In terms of advertising, it can reach around 169 million users.
77% of Pinterest users are women.
96% of active pinners use Pinterest to research and plan events
Distribution of Pinterest users worldwide as of January 2021, by gender.
Distribution of Pinterest users worldwide as of January 2021, by gender. Source: Statista.com
Types of Ads on Pinterest
There are several types of ads on Pinterest, just like on any other social network where there are advertising opportunities. Later on we will see how the type of campaign and the chosen objective will determine the formats that we can use in each case, as well as the offer and the available locations where our ads can appear within the platform.

For this reason, it is important to know the different types of ads that exist within the platform:

Promoted Pins : These are the most common type of pin on Pinterest. They appear in the home feed and in search results like any other pin, except they have a “Promoted” label.
When a user clicks on it, they are taken directly to a landing page.

Promoted Pin Ad Example
Promoted Carousels. These types of ads are very similar to the previous ones and behave in the same way. They are multi-image ads (minimum of 2 and maximum of 5) and can be distinguished by the dots below the images that indicate the swipe option.
Each card in a promoted carousel ad can feature a different image, title, description, and landing page. This format is great if you have multiple products or multiple features to showcase.


Promoted Videos. This type of ad is very similar to Promoted Pins, the only difference is that instead of a static image, it is a video.
Videos are a great format for telling a brand or product story.

Win customers!
There are two different types of promoted videos depending on their size:

Standard width promoted videos. Standard width videos are the same size as regular Pins.
Promoted videos with max width. Max width videos occupy two columns in mobile format.
Types of promoted videos
Promoted App Pins. These types of ads allow users to download your mobile app directly from Pinterest.
These types of ads are very similar to Promoted Pins or Promoted Video ads, the only difference being that the URL that these types of ads direct us to takes us to the App Store on the device you have, whether it's Apple or Android. This is why these types of ads are only for mobile devices and are ideal for Pinterest's audience, since the vast majority of Pinterest traffic comes from these types of devices.

Promoted App Pin Example
Promoted Shopping Pins. These ads are designed to allow users to purchase directly from the Promoted Pin. These types of ads are designed to drive sales.