Sites like DuckDuckGo are practical examples of moves that aim to provide users with security and privacy

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Get to know the DuckDuckGo search engine and understand how its data security policy works
DuckDuckGo is a search engine considered a "Google rival" and came to guarantee security regarding the search history and data of its users. In addition to this major difference between the two sites, points such as customization, accessibility and search optimization can be noted.

In the age of SEO and computerisation – and with the latest movements around data protection – awareness is growing about what data users provide to large companies and how it can be used in the future.



Known as a sort of “Google rival,” the search engine conquered its space and, in 2018, reached the mark of 30 million monthly searches.

Its main advantage is that it guarantees privacy, security and transparency in relation to the volume of users' searches. However, there are still doubts about which would be the best option and what the pros and cons of each of the websites are.

In this post, we have listed information about DuckDuckGo so that you can understand the main differences between it and Google. This will be done from the following topics.

What is DuckDuckGo and how does it work?
Is DuckDuckGo worth using?
How does each search engine handle data protection?
What are other important differences?
What is DuckDuckGo and how does it work?
Can you imagine yourself without Google these days? The search engine has gained a practically obligatory presence in modern times and is a great companion for children, young people and adults in every corner of the world.

From simple information to complex questions in any area of ​​knowledge, search engines as a whole can be considered a turning point in the distribution and understanding of information.

It is common to hear older people say things like: “In my time, we had to open several encyclopedias to find information that today appears on the screen in 5 seconds.”

Fast forward to today, where we find a whole world in the palm of our hands, search engines other than Google were created with the most diverse objectives. Many do not show significant differences or stand out enough, but that is not the case with DuckDuckGo.

DuckDuckGo
The website, developed in the United States in 2008, guarantees data protection and security on the Internet based on three premises , listed on the official website:

No personal information is stored or shared under any circumstances;
Search history is not sold, so you won't be affected by ads that track user behavior;
Private browsing is respected, and even when browsing in this mode, the user cannot be found.
In conclusion, the user is free to enjoy the platform only as it relates to its essence, which is research .

The user experience regarding search is not much different than Google's. You can enter keywords, browse through pages, and be directed to landing pages in a simple, practical, and intuitive way.

DuckDuckGo
In addition to browsing the web version, it is possible to download the mobile application, install the browser extension and receive daily newsletters on privacy, data protection and Internet security.

Is DuckDuckGo worth using?
To understand whether the tool is really worth using, we made a list of pros and cons so you know what they are.

Advantages
The tool is handy, intuitive, and has interesting features, such as the ability to filter out adult content. Additionally, it is possible to search for results within a specific time frame.

DuckDuckGo
The privacy issue is the most interesting point when we put the two search engines side by side. If you don't feel comfortable sharing your data or being affected by ad tracking, DuckDuckGo is the better choice.

Cons
Even with attractive points, the platform still has some points that can be considered negative.

The first of these is the issue of the popularity and ease that Google has gained in the daily lives of users: in many browsers it is not even necessary to type “google.com” to be directed to search results.

Another disadvantage, according to experts, is the fact that the platform's features and innovations inevitably follow the same line as Google's , with no major innovations or attractions (apart from the security issue) that would attract the attention of the general public.

The example above shows numerous similarities in imagery and navigation between the two sites when searching for a specific establishment. Google's local search algorithm is very comprehensive and is supported by Google Maps.

How does each search engine handle data protection?
The main difference, and the one that stands out the most, has to do with the whole issue of privacy and the analysis of user data.

Google is known for collecting, storing, and developing thousands of ways to shape the user experience from all the information left on the Internet.

It’s the famous “I did a Google search for shoes and now 5 store ads are popping up all over my social media.” Every single trace left by a person using a Google tool will be used in some way by the company.

To exemplify the practical implications of this use, let's talk about a scandal that was discovered in 2018: Google would be tracking users even when location history was disabled .

Even after refusing to share in real time the places a person passes through throughout the day, the company managed to collect them and turn them into ads or data to be used in so many ways that it would be difficult to list them all.

Scandals such as the sale of Facebook user data to companies for political purposes have also raised attention and awareness about data protection.

Here is a reflection on what "footprints" we leave on the Internet and how they can influence our daily lives in mysterious, subjective and powerful ways, capable of changing the worldview, customs, beliefs and behavior of billions of people.

DuckDuckGo, then, emerged as a way to revolutionize access to information and offer it in its essence , without little lines or asterisks at the bottom of the page. It's simple: if you want to search for something, the site is there to give you the answer.

What are other important differences?
Aside from privacy and all the discussion about online security, the tools have practical differences. We list the main ones below.

Personalization
As we mentioned, DuckDuckGo offers two main types of customization:

adult content;
time period of posting (hours, days, weeks, or months ago).
In addition, the site allows for interesting customizations in terms of design, such as the possibility of browsing in night mode.

DuckDuckGo
You can also change the font type, size, and language of turn leads into sales with overseas chinese in worldwide data your search results.

Variety of complementary features.
While both search engines have features such as image, video, news and map searches, Google goes further and offers an even greater variety of possibilities for those looking for specific services:

Google Shopping;
Google Trends;
Flight search engine;
Financial analysis;
Specific research session and book sales;
Accessibility
On the web, Google lets you search by audio, as well as offering a keyboard right on your screen.

In addition to the possibility for the user to dictate their question, Google itself selects a summary of the main answer and transcribes it in audio form. In the case of our research, the virtual assistant read an excerpt from the marketing explanation available on Wikipedia.