The type of free trial you offer (opt-in or opt-out).

[AsaduzzamanFoysal]

Now, according to the data, the rates at which free trial users convert into paying users depend on several factors:

Your business model (B2C vs. B2B).
Cost of service after the trial period ends.
For example, B2B customers are significantly less likely to albania phone number list convert free trial users into paying customers. In some ways, this shouldn’t come as a shock, especially since the B2B customer journey is typically long, complex, and judgment-driven.six to ten decision makers.

Similarly, opt-in and opt-out free trials produce different results. On the one hand, opt-in offers appeal to a wider audience as they allow users to test software products with little risk.

Opt-ins, on the other hand, ensure a higher probability of conversion from a free subscription to a paid subscription.

Just think about it: someone who has already provided their payment information to try out a product probably went into the process expecting to be happy with the service at the end of the two-week free trial period.

If you own a SaaS company, you might be wondering what the best strategies are for converting free trial users into paying customers. Of course, there's always the option of lowering prices.

But, in the long run, it won't do you any good (except to make your KPIs look more impressive).