Technical SEO mistakes you should not forget in your SEO strategy

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URL structure
Whether your website has 100 URLs or 10,000, it is important to organize the URL structure well so that you can work correctly on internal linking and distribute the positioning strength between the different sections of your website.

A well-worked SEO architecture means that Google can crawl your website more easily, therefore, the crawl budget , also called Crawl Budget, will improve and as a consequence, we will achieve better results in our SEO strategy.

Crawl Budget: What is it and how to optimize it?
Friendly URLs
In relation to the previous point, it is important to take this section into account.

Many projects do not have friendly URLs and it is important to optimize them hotmail email database both to make use of keywords and ensure that they match the content of the pages, and so that users can easily remember these addresses and have a good user experience.

Robots.txt
We have seen all kinds of errors regarding the robots.txt file. From blocked pages that should be indexed by search engines , to configurations copied from other robots.txt files on the Internet.

Generally this file is created by default if your project is created with any CMS, however, it is important to always review it to make sure that we are not blocking any route that we want the bot to have access to.

Robots.txt: What is it and how to configure it?
Meta robots
When we talk about meta robots we refer to the HTML meta tag as such, which serves to give instructions and guidelines to bots to indicate which pages we want to index and which ones we do not.

One of the most effective ways to deindex a page is by changing this tag to 'noindex'. Although we can also do this from the Google Search Console tool and in the robots.txt file, although we do not recommend doing it with the latter option.

Although it may seem easy to implement this meta tag, we have seen many projects that change this element through some modification without realizing it and from one day to the next we see that our project has been deindexed from the search results.

Improve your SEO!
Meta tags
It is not so much a technical error, but important factors such as CTR come into play here , which we need to optimize so that our result gets the most clicks compared to the competition.

One of the most common errors we have encountered with meta tags is that many are often duplicated, or even unrelated to the current content of the page.

All meta tags must be unique , must contain the keyword related to the current content, and if you can, in the meta description, include a Call To Action to encourage the user to click.

What is CTR (Click Through Rate), how to measure it and how to improve it.
Canonicals
It is important that all our pages include the canonical tag, as this will prevent possible duplicate content between our pages.

The canonical tag will allow us to define a URL as original, so that if there are two very similar pages, from one of them we can define as canonical the other page that we want Google to take into account and index.

Rel Canonical Tag in SEO : What it is and how to use it well
Sitemaps
Although in almost all CMS on the market the sitemap is generated automatically, sometimes it is necessary to make certain adjustments for its optimization.

These adjustments involve checking that the structure of the sitemap is correct, does not include redirected pages or pages with 404 errors , and that there are no syntax errors.

#SITEMAP: What is it and how to optimize it for #SEO?
Rich Snippets
In relation to meta tags, using structured data for your pages can be very positive if we want to increase the CTR and gain visibility in Google results .

Even though Google is constantly changing, it is important to know the main data markups that will allow you to get more organic traffic and visibility. These include: FAQ Page, Google Position Zero , review snippets, recipes, events, etc.

Hreflang
If your website has different languages, it is necessary to correctly implement the hreflang tag to indicate to Google that our pages are available in another language version .

There are multiple tools to detect that the hreflang markup is correctly implemented, however, in the following video you can clarify all your doubts.