An obvious but often overlooked advantage

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• Brand awareness
Word of mouth has played a long-standing role in marketing, and thanks to advances in technology and the internet, the reach of word of mouth is greater than ever. Even a few people talking about your products online can significantly increase your brand awareness over time.


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According to a 2015 Nielsen report.66% of consumers trust opinions published online. Creating opportunities for users to read what others have to say about your products/services can help build your trust and credibility, as well as increase your conversion rates.

• Engagement
Since consumers view UGC as part of their decision-making singapore phone number list process, it makes sense that they are more likely to engage with similar materials on your website, online store, and social media pages. In fact, user-generated content led6.9x higher engagementrather than a brand-generated post.

• Variety of content
of user-generated content is its diversity. Meal photos, how-to videos on creating the perfect skincare routine, TikTok reels chronicling a concert experience—this and more is what’s possible when you tap into the endless pool of UGC.

• Community building
Community consists of interactions around shared interests. When you promote user-generated content on your channels, you're signaling that you're open to real connections and conversations with your audience.

You can make them more heard and seen, giving them more opportunities to interact with each other and your brand more regularly.

• Sales