Conditions : Part of the brand itself. This is when you decide to improve the filters on the list of records.
Actions : This usually consists of an email in which something is offered philippine cellphone number code to users in exchange for completing data that improves their segmentation.
Resulting scenario : A perfectly segmented list of records.
7.- Recovering contact with a client
Customer reactivation workflow
Before losing a customer, for whatever reason, an attempt to recover is required. Or to reactivate the contact. This workflow can be confused with the record cleaning workflow, but it is a completely different approach. In fact, it could be the previous step to said sequence of messages. In this case, the sequence could be:
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Baseline scenario: Regular contact with a subscriber has been lost. In many situations, this is a regular customer who has stopped connecting with the brand's messages.
Conditions : This is also part of the brand itself. A time frame is usually set to activate this workflow. For example, the third time a subscriber does not open the emails sent to them.
Actions : These can be varied. An interesting action is to send an SMS through an SMS Marketing platform to users who do not open email messages. Another option is to send an email message in which the creativity focuses on the subject, with the aim of getting them to open it no matter what.
Resulting scenario : Reactivation of contact with the user or moving to a database cleanup workflow.
8.- Downloading a document
download workflow
This is one of the most common email marketing automation workflows. The sequence of this workflow would be as follows:
Starting scenario: A landing page requesting the download of a document.
Conditions : The user must fill out some basic data in a form and, above all, click on a download CTA.
Actions : An email message like the one in the example above is sent displaying a link to the download.
Resulting scenario : The user usually arrives at another page from which the desired document can be downloaded. From there, another workflow should be carried out, for example, lead nurturing.
9.- Event
email for event workflow
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To achieve this, it is interesting that you have an adequate automated email marketing workflow such as the following:
Starting scenario: Creating an event.
Conditions : These can vary. The first is that the brand itself sends an email to its registration list informing them that an event is going to take place. But the most interesting is when a subscriber has expressed interest in an event. Or when they have already registered to attend the event.
Actions : From that moment on, a series of communications are usually sent in which information is provided on all the steps that are being taken until the event occurs. In addition, if it is carried out to its fullest extent, the messages should also be sent during the event and in the post-event.
Resulting scenario : At the end of the event, the subscriber could move, again, to a lead nurturing scenario.
10.- Subscriber congratulations
User Congratulations Workflow
The last example to show what a workflow is and how to use it properly is another common one: congratulating users. This can be of many different types: birthdays, anniversary of being a client, for having carried out a specific action, etc.
One of the message sequences in this workflow could be the following:
Starting scenario:
Conditions : It depends on what you want to celebrate. For example, if you want to wish your subscribers a happy birthday, the trigger would be that the day coincides with the birthday specified in the database.
Actions : Normally, a message is sent not only with congratulations but also including some type of gift coupon that encourages the user to make a conversion.
Resulting scenario : If an offer has been sent, it would be passed to a sales workflow. However, it is more common for this type of flow to be integrated into a contact retention sequence.
As you can see, discovering what a workflow is and how to use it correctly is essential for any brand. But it's not all about defining the specific workflow. You'll also need a professional emailing platform like MDirector that allows you to manage automated messages.
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