What is a marketing plan?
Posted: Wed Jan 22, 2025 8:22 am
Generally, the marketing plan is drawn up in a text document, but it can also be like a presentation. The important thing is that whatever format you choose, it is clear for those who will execute it. A relevant fact is that the marketing plan is drawn up with a one-year projection, however, it is advisable to review it frequently to know if it is necessary to make adjustments or modifications to it, considering that we live in a changing and fragile world.
To prepare this document, we start with a study of the current situation, considering all the actors involved in the brand's ecosystem. In other words, we will study the brand, the suppliers, the competition, the customers, and sri lanka phone number list context, proposing lines of action to arrive at a new, more favorable reality. This can translate into improving the customer experience, optimizing the quality of products and/or services, improving the level of consumption, strengthening positioning, among other aspects. In other words, the desired objectives for the year in which the plan is in force can be set, based on the brand's needs.
The key is the research that is carried out a priori for the correct development of the strategies and planning of the actions to be carried out.
To prepare this document, we start with a study of the current situation, considering all the actors involved in the brand's ecosystem. In other words, we will study the brand, the suppliers, the competition, the customers, and sri lanka phone number list context, proposing lines of action to arrive at a new, more favorable reality. This can translate into improving the customer experience, optimizing the quality of products and/or services, improving the level of consumption, strengthening positioning, among other aspects. In other words, the desired objectives for the year in which the plan is in force can be set, based on the brand's needs.
The key is the research that is carried out a priori for the correct development of the strategies and planning of the actions to be carried out.