Customer Lifetime Value
Posted: Wed Jan 22, 2025 8:10 am
Marketing activities should work for the future. Medium- and short-term marketing goals address issues of forming the current customer base, but repeat purchases should be a priority for the business. The KPI associated with the lifetime value of the customer is determined taking into account the following criteria:
Get clients from the site every month
In a guaranteed volume
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Number of repeat customers: the number of consumers who purchase a company's product repeatedly.
Retention rate: The percentage vk database of customers who return to make a repeat purchase.
Lifetime spending by customers on a company's product: the average level of spending per consumer.
Additional KPIs
Certain additional marketing performance indicators play a significant role in the process of evaluating the productivity of the chosen marketing strategy. Here are some examples of such KPIs:
Increasing sales volumes: to increase this indicator, marketers need to analyze the number of calls from new leads, final and sent contracts, and their conversion into first deals.
Additional KPIs
Conversion metrics: This is where you want to track customers making a purchase, signing up for a free trial, or landing on an order page via links in email newsletters.
SEO performance: to measure the SEO position of a company, you need to analyze the resource on Alexa, the total number of organic clicks, the total number of keywords indexed by search engines on the company's website, the number of query words for which the resource is in the top 3 results, and the volume of direct leads from search.
Web resource indicators: to evaluate them, it is necessary to analyze the number of sessions, unique users, bounce rate, how many pages were viewed per visit, and the average time a visitor spends on the site.
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
Control tools
The main tools used to evaluate the implementation of marketing objectives.
Marketing software
This software is a tool used to set up and conduct marketing campaigns. It is used to select niches and channels for finding target audiences, convert leads into buyers, and perform other actions aimed at achieving marketing goals.
In addition, the software allows you to analyze and evaluate the dynamics of changes that occur as a result of marketing events. With its help, the work of marketers is optimized to solve business problems.
Special software tools significantly simplify and sp
Get clients from the site every month
In a guaranteed volume
Read more
Number of repeat customers: the number of consumers who purchase a company's product repeatedly.
Retention rate: The percentage vk database of customers who return to make a repeat purchase.
Lifetime spending by customers on a company's product: the average level of spending per consumer.
Additional KPIs
Certain additional marketing performance indicators play a significant role in the process of evaluating the productivity of the chosen marketing strategy. Here are some examples of such KPIs:
Increasing sales volumes: to increase this indicator, marketers need to analyze the number of calls from new leads, final and sent contracts, and their conversion into first deals.
Additional KPIs
Conversion metrics: This is where you want to track customers making a purchase, signing up for a free trial, or landing on an order page via links in email newsletters.
SEO performance: to measure the SEO position of a company, you need to analyze the resource on Alexa, the total number of organic clicks, the total number of keywords indexed by search engines on the company's website, the number of query words for which the resource is in the top 3 results, and the volume of direct leads from search.
Web resource indicators: to evaluate them, it is necessary to analyze the number of sessions, unique users, bounce rate, how many pages were viewed per visit, and the average time a visitor spends on the site.
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
Control tools
The main tools used to evaluate the implementation of marketing objectives.
Marketing software
This software is a tool used to set up and conduct marketing campaigns. It is used to select niches and channels for finding target audiences, convert leads into buyers, and perform other actions aimed at achieving marketing goals.
In addition, the software allows you to analyze and evaluate the dynamics of changes that occur as a result of marketing events. With its help, the work of marketers is optimized to solve business problems.
Special software tools significantly simplify and sp