We use our AIR Brands Data product to analyze our clients’ competitors. We study what integrations they do with influencers, what content they have that goes viral, and Based on this data, we create strategies for our clients, taking into account all the insights, competitor singapore mobile number list mistakes, and information we have gathered.
4. Analyzing how brands find influencers
To understand their methods, check two sources: the brand's website and the Facebook ad library .
1. Competitor's website
Go to their website and look for a page that invites bloggers to collaborate. Pay attention to:
Messages used to engage bloggers.
What kind of influencers are they looking for (platforms, niches, audience).
Do they offer rewards or other bonuses?
What do they call partners: ambassadors, affiliates, creators, or partners?
NordVPN
For example, NordVPN focuses on YouTube and Twitch creators on its website. Another example is Athletic Greens , which launched a page to solicit submissions from creators across platforms.
Athletic Greens
What does the BetterMe Store brand ambassador search page look like?
BetterMe Store
2. Facebook Ads Library
Go to the Facebook Ads Library , search for the company, and review their active ads. Pay attention to whether there are any campaigns targeting ambassadors or affiliates