How to Create Search Engine Optimized Content Without Sacrificing Quality

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Keywords in the right measure
In SEO, we know that keywords are very important. They are what allow Google to understand what your text is about and allow users to find it. But nobody wants to read a list of keywords, forced into your content. Just as nobody wants to read a poorly woven text that you have to struggle to decipher. Keywords should be sprinkled in with the same care as a chef seasoning a recipe . What you should try to do is position your content for a few keywords, very well selected and thought out. This way it will also be easier to include them naturally and coherently in the text and titles. In fact, if Google detects that you are spamming too many keywords, it can be counterproductive. A good trick is to read what you have written several times to make sure that it sounds correct and easy to understand.

We must add value
I am the first to love literature, but we must not sin with an excess of form. The important thing is that the content is useful . Most of the time, what users are looking for is to resolve a doubt. And good content must be gambling mailing lists created to help them. Basically, it is as simple as thinking: What would I like to find? Would this really interest me? Will it solve my situation? The way of structuring and writing the content must be oriented to answer these questions. And above all, it must be designed so that it can be read by a human.

An essential part of SEO is taking care of your titles. You need to find the balance between creating curiosity and being honest about what you are going to offer in your content . With click baiting you can get a lot of traffic in a timely manner, but you will lose it quickly and users will be disappointed. Also, when your content is truly useful, users themselves will recommend and share it. This is, without a doubt, the best publicity your content can have.

Take advantage of the main mental triggers
In marketing, even if it seems unbelievable, psychology is a very important part. After all, you have to try to get into the minds of your consumers and trigger a reaction in them: to buy what you sell. To achieve this, there are a series of mental triggers that are commonly used in copywriting . If you don't know them yet, you'll see that they are everywhere.

1. Urgency : If you don't do it now, you'll miss out: "Today only, 50% off." Some even add a countdown.

2. Scarcity : If we know something is scarce, we feel like buying it. “There are only 2 left at this price.” Airlines and hotels love it.

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3. Authority : If it is recommended by experts, it gives us credibility. “Recommended by 9 out of 10 professionals.” Dentists continue to do so.

4. Reciprocity : This involves making users feel indebted to you. “We’re offering you a free guide.” This is the basis of inbound marketing. Not only can you benefit from getting them to buy from you, it’s also very positive if they leave you their email address, for example.

5. Empathy : This involves making the customer feel identified. “Are you also tired of waiting?” This is a very effective hook.

6. Social proof : We are greatly influenced by the opinions of others. “I was skeptical but I loved it.” That is why good reviews and success stories are so important. Incorporating our own experience into the way we write always adds personality and credibility.

Keeping the personal touch
Fortunately or unfortunately, AI is becoming better at writing. But as the internet fills with automated content, it’s becoming more important than ever to have a personal, human touch in what we write. Some people take it to the extreme. Let me tell you a secret: some copywriters recommend including intentional spelling mistakes . Of course, this is the opposite of writing well, but it makes the text feel much more authentic and real. But this can be achieved in other ways, without having to sacrifice grammar. For example, you can choose to use expressions that give you personality or that are highly recognizable . Like “unsolicited opinion” or “super tips of the day.” We quickly know who is behind it.

Ultimately, everyone who writes must find their own style. It doesn't necessarily have to be a very strong or exaggerated style. But it should convey some personality. Above all, it should show us that there is a person on the other side of the screen who has made an effort to write what we are reading. This subconsciously makes us more interested in what we see in front of us. It is an unconscious mental trigger: it makes us retain our attention and feel indebted to the creator . And in the same way, as soon as we detect a word or phrase that makes us feel that the text was made by an AI, we lose our attention. I will tell you another secret: AI uses sentences that are too long, overuses semicolons, and above all repeats itself with other words. Avoid doing all of these.

With practice, you will be able to lose your fear of trying new things and develop your own style. For example, you will gradually feel more comfortable addressing your readers directly or asking rhetorical questions ; “Hey you, yes you!” See? You can also take some creative license. Quoting a relevant author or even a movie scene that can add to what you write. Or even a few touches of humor. You will often be surprised that this is precisely what readers like most. In short, you should talk to them as if they were listening to you. They should not be able to take their eyes off the paper (or the computer) in order to get to the end of what you have written.