What is GTM Google Tag Manager Basic functions
Posted: Wed Jan 22, 2025 6:44 am
This time, we will explain about GTM (Google Tag Manager).
We will introduce the overview, benefits, and usage of Google Tag Manager, which works well with Google Analytics and Google Ads and is also compatible with tags other than Google.
table of contents
What is Google Tag Manager?
Configuring Google Tag Manager
Trigger firing setting when viewing a specific page
Conclusion
What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management tool provided by Google. It has the advantage of being able to centrally manage multiple tags implemented on a website, which keeps the source code of the website from becoming cluttered.
Other basic principles of GTM include:
Using the admin panel makes it easier to manage tags
You can add, change, or delete tags without editing HTML.
The implementation of time-consuming measurements such as link clicks and scroll rates can be set up just on the administration screen.
Version control is possible
Free to use
It has the following features:
Examples of using GTM
When the top page is accessed, deliver the Google Ads remarketing tag
Measure conversions when the application button is clicked
When you access a specific LP, display the web service tool
When someone views the product introduction area at the bottom of the page, track the event with GA.
There are various examples of use.
Configuring Google Tag Manager
To use Google Tag Manager as intended, be sure to remember tags, triggers, and variables.
tag
In Google Tag Manager, a tag is a piece of code that is embedded on a website.
Specifically, this includes the Google Analytics base code and Google Ads conversion tags.
Google Tag Manager provides many default templates that allow you to set up your site by filling in only the required fields.
trigger
A trigger is a condition that causes a tag to fire.
You can set conditions to activate tags based on various conditions, such as viewing a specific page or clicking a specific element.
variable
A variable is a storage area for values and strings.
Built-in variables are variables that are pre-created on Google Tag Manager.
There are two types of user-defined variables that users can freely customize.
So how exactly should you use it?
When setting these, keep the following formats in mind:
All tag firings in Google Tag Manager are the benefit of using our database of this type, so remembering this will help you not only decide whether or not to implement it,
You will then know what values you need to obtain in order to implement it.
Trigger firing setting when viewing a specific page
Now let's take a look at how to set up Google Tag Manager.
This time, we will explain the trigger firing settings that are relatively common when a specific page is viewed.
To implement this setting, first make sure the built-in variables for the page views you want to use are enabled.
Click "Settings" on the "Variables" page in the administration screen.
We will introduce the overview, benefits, and usage of Google Tag Manager, which works well with Google Analytics and Google Ads and is also compatible with tags other than Google.
table of contents
What is Google Tag Manager?
Configuring Google Tag Manager
Trigger firing setting when viewing a specific page
Conclusion
What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management tool provided by Google. It has the advantage of being able to centrally manage multiple tags implemented on a website, which keeps the source code of the website from becoming cluttered.
Other basic principles of GTM include:
Using the admin panel makes it easier to manage tags
You can add, change, or delete tags without editing HTML.
The implementation of time-consuming measurements such as link clicks and scroll rates can be set up just on the administration screen.
Version control is possible
Free to use
It has the following features:
Examples of using GTM
When the top page is accessed, deliver the Google Ads remarketing tag
Measure conversions when the application button is clicked
When you access a specific LP, display the web service tool
When someone views the product introduction area at the bottom of the page, track the event with GA.
There are various examples of use.
Configuring Google Tag Manager
To use Google Tag Manager as intended, be sure to remember tags, triggers, and variables.
tag
In Google Tag Manager, a tag is a piece of code that is embedded on a website.
Specifically, this includes the Google Analytics base code and Google Ads conversion tags.
Google Tag Manager provides many default templates that allow you to set up your site by filling in only the required fields.
trigger
A trigger is a condition that causes a tag to fire.
You can set conditions to activate tags based on various conditions, such as viewing a specific page or clicking a specific element.
variable
A variable is a storage area for values and strings.
Built-in variables are variables that are pre-created on Google Tag Manager.
There are two types of user-defined variables that users can freely customize.
So how exactly should you use it?
When setting these, keep the following formats in mind:
All tag firings in Google Tag Manager are the benefit of using our database of this type, so remembering this will help you not only decide whether or not to implement it,
You will then know what values you need to obtain in order to implement it.
Trigger firing setting when viewing a specific page
Now let's take a look at how to set up Google Tag Manager.
This time, we will explain the trigger firing settings that are relatively common when a specific page is viewed.
To implement this setting, first make sure the built-in variables for the page views you want to use are enabled.
Click "Settings" on the "Variables" page in the administration screen.