Taiwan Database

The process of selecting keywords is not random, as it requires a prior analysis of the market and the terms that potential customers search for when trying to solve a problem or satisfy a need. A good starting point is to identify terms that relate to your market niche.

However, this is not enough; it is important that these keywords also align with the interests of your audience and that their use is strategic.

Google Ads provides tools such as the Keyword Planner , for example, which croatia phone number list you to make traffic estimates and know the potential performance of each word . With this tool, you can generate lists of keywords by combining different terms and obtaining statistics that will allow you to adjust your campaign with the aim of achieving better results.

One of the key aspects when choosing keywords is match type . Google Ads allows you to define different match types, from exact to broad, which gives you greater control over when and how your ads will be triggered.

Exact match can reduce costs but also limit the number of clicks, while broad match can generate more visits but at a higher cost.