How to make the most of Google Product Grids and Merchant listings.

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A few months ago, Google gave more weight in Google Spain (in the US it has been much longer) to a block that already existed in the search engine's products section:

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Basically it has been brought to the main results page in a way that we will show you later in the explanation of what a Merchant listing is.

In addition, it has finally introduced new reports in Google Search Console to track its performance.

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But before we get into the subject, let's put a little context

Table of Contents
Organic Product Grid vs Merchant Listings
How does positioning work in this “new” block?
Conclusions
Organic Product Grid vs Merchant Listings
According to Google's official documentation , the difference is as follows:

Merchant listing experiences for websites that allow buyers to purchase a product on the site.
Product snippets are for a broader set of web pages with product information, such as pages that sell products, publish product reviews, or display information from other sites.
Historically, a product snippet was built using information from the schema.org semantic markup and appeared in regular search results as a rich result:

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The other one (Merchant listing) was built with the information provided in the Google Merchant Center and had certain more advanced functionalities in the product grid:

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How does positioning work in this “new” block?
Like most Google modules, it has its own ranking system. Below we give you fast food email database list the keys to help your ecommerce get the most out of this one in particular:

Avoid accessibility and validation issues
The first thing to do is to make sure that Google has access to all the information without any problems and that it is all correctly labeled. Thanks to the new Google Search Console reports, you can easily do this review:

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Have a wide catalog so that the product fits the search
Users are very segmented with their keywords, so having a product that answers that need will help you appear. If you don't have a product that meets that segmentation, you probably won't appear.

This is an example of a very segmented query, with little competition and not much product:

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As you can see, a product that does not meet the requirement is being filtered out.

Likewise, the opposite can happen, if the user makes a very specific search and you have a product that meets the requirements but is not optimized for it, you will still not appear.

Study the product grid that appears and adapt to it
There are several product grids: most searched, on sale, etc. It is vital to see which product grid appears in the target query to meet those requirements and thus appear.

For example, if you are listing popular products, make sure you have products that meet the need and have many reviews on your website. The same goes for deals, if you are listing the sale section and your products are not on sale, you will not be listed either.

Give as much information as possible and be competitive
Both schema and the Merchant Center allow you to tag many product and business items. It is important to tag as much as possible since factors such as store credibility, payment methods, shipping, and so on are taken into account for listing:

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Product and store reviews
Reviews are linked to the previous point but they have so much weight that we wanted to emphasize them in a section specifically for this. Having a quantity and quality of reviews, both for the product and the store, helps you appear more frequently in the block and in more prominent positions in this block.

Promotions and coupons
Finally, it is important to label the offers and discount coupons well, since these elements are currently beginning to appear directly in Google search results and will probably become differentiating.

Conclusions
As you explore Google, you will realize that this module has made a strong entrance for product searches and it is vital for all e-commerce to get the most out of it.