digital marketing course

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How do you get your customers to reach your website? What should you use? Have you ever thought about it when you do a search on Google, with a few words, for example, "buy sports shoes" and Google automatically shows you countless results, but how do those web pages manage to appear in the first places? What steps should you follow? Or, what terms should you use to understand it?



SEO stands for "Search Engine Optimization ." The optimization strategies and cfo email database techniques we will show you will help your website appear organically in internet search engines such as Yahoo, Google, Bing, and others .

"Buy sports shoes" is what we call "a keyword", which of course, websites use in conjunction with other tools to position themselves, and these keywords are part of that SEO.

These can be displayed in short, medium or long form. In the course, you will learn how to investigate, find, collect and validate the best organic words related to your industry and even those used by your competitors.

You will also learn how technical SEO factors influence your website's search ranking, why titles or headers, tags, meta descriptions, URL length, among others, are important.

Likewise, you will learn how to use pagespeed tools, which is nothing more than improving the speed of your website for all devices.

digital marketing course

Other important points to develop are:

Image optimization
Installing and configuring the cache plugin
How to deal with some technical problems
How to create a sitemap for your website
The importance of backlinks and user experience
Responsive design
Impact of ads on SEO
Bounce rate
Video integration as an SEO factor
Tags
Common mistakes
Among other content that complements the study in terms of SEO terminology, strategies and practices, which will take you to the top positions in search engines.

Google Analytics
Google Analytics is a platform that collects data from your website, which through certain applications creates and provides reports with statistical data about your business or company.

Well, what is this useful for? From this information you can find out when a user visits your website, then the tracking code generated by Google collects this data anonymously and shows you how that user interacted with the website. This data is stored in a database that cannot be modified.

What data does it show you? The profile of those who access the website, most visited pages, where the visits come from (cities), age, gender, conversions, devices, among others.

digital marketing course

In the digital marketing course you will learn not only the description of the data, but also how to perform measurements, conversion rates, create monetization reports, interaction, retention, technology, and other aspects.

You will learn how to configure the tool and the importance of periodic analysis of this practice, as well as how to integrate it with other services such as Google Ads and Search Console.

There are many questions that Google Analytics can easily answer for you. In addition, this data will help you guide your advertising campaigns, and of course, it is an ally when it comes to coming up with new ideas or solutions.

Email Marketing
Surely when you visit certain websites you have left information such as your email address, and later you have received certain information in it that may be related to the content of a website, promotions of products or services, and much more.

Email marketing is considered a digital communication strategy and a direct marketing channel that is carried out by sending emails to a contact database established through a registration or subscription by your prospects or potential clients.