Digital transformation: 6 success stories

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Everyone is talking about digital transformation , it is one of the buzzwords, not only in marketing but for any type and size of company. The truth is that, living in the times we live in, in which the Internet is already part of our lives and in which a large part of the largest companies in the world have been created based on disruptions of traditional business models (such as Uber or Tesla), we must take this digital transformation very seriously.

First of all, you need to adapt your company, and if you haven't done so already, let's hope it's not too late. Secondly, this adaptation will necessarily have to be digital. It's not about having a website or digitizing your files , which is also important, it's about adapting to the present.

Below you can see 6 success stories of companies that have managed to achieve digital transformation excellence, from fast food companies to airlines, from the automotive industry to entertainment.


Dominos Pizza
6 success stories

In our country it may seem like just another small fast food player, but it is a direct mail mortgage marketing list global giant with more than 11,000 establishments around the world, listed on the stock exchange and only ahead of Pizza Hut.

Free ebook on digital transformation

They have also known how to adapt and transform digitally, they have included the ability to place orders from any connected device, be it a SmartPhone, SmartTV, SmartWatch... In addition, the pizzas can be delivered by their "Domino's robotic unit", an autonomous robot that is responsible for delivering your order, half of their orders are placed online!

In the last three years, its shares have appreciated by 500%.

Air New Zealand
air_new_zealand_watch_and_win

It can be difficult for an airline to evolve digitally beyond online ticketing and purchase, but let's not forget that the goal is to satisfy the customer, so how can an airline digitally transform?

Well, to minimize online security risks and bring innovation to customers, for example:

They can perform a biometric check of your luggage, so they know if it is really your luggage or not.
Electronic bracelets for minors travelling alone, to know where they are and inform the people who are going to pick them up.
The coolest boarding videos are theirs. You can watch them here
No wonder they hired a senior Google executive as CDO.

Disney
Digital transformation: Disney's magicbandsYes, Disney has been digital since the beginning of digital, it has always been innovative, but what makes a company great is knowing how to adapt to each moment and change quickly and stay ahead of everyone.

If I had to talk about every single transformation Disney has undergone, I would need to write a book, but I can summarize some of the great ideas that make them the best for their customers: to make the magic of their parks visible again, they have created a bracelet, MagicBand, that is unique to each guest of their parks and hotels. This allows for real-time analysis of what is happening at Disney Land and allows for many things to be automated, for example, ensuring that their employees are where they lastdatabase are really needed or creating magical moments for the little ones, for example, celebrating your child's birthday "spontaneously" because they know where they are and Mickey comes over to say hello.

All this information allows them to save up to 20% with precise programming on what to do, where and when, or increase their store sales by 20% thanks to this same information.

FORD
Digital transformation: Ford SYNCIf there is any sector that is undergoing disruption both in terms of technology and purpose, it is the automotive sector. Because of technology, because in a short time, internal combustion engines will be history, and I am not just talking about hybrids, but also 100% electric engines, which Tesla has positioned as the present that we all want. And because of purpose, because with autonomous cars we will end up not owning the vehicle except when we really use it, because paying for something that you only use 5% of the day (in the best of cases) is known by the industry and giant steps are being taken to adapt to this new era.

Ford has positioned itself by knowing how to adapt to the times, from that fragmented company on the verge of bankruptcy in 2006 to the one we now see there is an abyss, of transformation and digitalization, first of all the company was unified and they put focus, quality and data!

Secondly, its budget for innovation and technology has not stopped growing, currently standing at 30%, which has allowed it to create technologies such as Ford SYNC, which helps you control your vehicle through voice commands, and Ford Touch, which allows you to do so without taking your hands off the wheel.

At Ford they already knew that the future is digital, which is why they were the only car brand present at the first Mobile World Congress.

STARBUCKS
Digital transformation in the Starbucks worldThis well-known luxury drinks company has gone above and beyond when it comes to creating a mobile app. They haven't created a vulgar mobile app, they have created what they call an end-to-end platform to reward customer loyalty.

Through it, the amount of information they obtain and exploit for the benefit of their clients (and of course, for their own) is immense, from notices to take a break at work asking you to go down for your favorite coffee, already prepared with just one click, to rewards for their clients' loyalty.

A great example of how to truly use Big Data for your digital transformation.

CaixaBank
Digital transformation in a bank, CaixaBankI was not just going to talk about foreign companies; here in our country we have great examples of digital transformation and if we talk about a bank we can imagine how much it has cost them to establish this type of strategy.

Caixabank is leading this digital transformation through mobile applications, data mining, etc.

In your application, for example, you have your wall where you can talk to managers, your office manager, etc., or request a loan, but avoiding tedious paperwork and with a much faster and more agile response than in the traditional way.

You have, of course, real-time access to your expenses, with evolutionary and predictive graphs, which will allow you to anticipate unforeseen events, both positive and negative.

And of course you can communicate through rating platforms etc with your contacts at the bank.

It may seem like a small thing, but imagine what it can cost to orientate such barbaric structures as those of a bank and make these types of movements. These are small steps that will add up to much more over time.

In any of these cases we see that the important thing is to have a clear vision, a lot of information and a clear customer orientation. Without this base it will be difficult to move forward and much less achieve anything. From there, as you can see, there are many possibilities.