How to use LAP advertising to grasp the wave of self-paid consultations after the epidemic is reopened?
Posted: Wed Jan 22, 2025 5:20 am
Writer name: AlleyPin
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In the past two years, the epidemic has promoted changes in many habits in all walks of life, including people's habits of seeking medical treatment. Starting from the end of April 2022, the number of daily confirmed cases exceeded 10,000 (as of mid-August, the daily number of new cases was still Breaking 20,000!) The demand for people’s daily life and medical services has returned to the online platform again, and the demand for remote diagnosis and treatment has continued to increase.
In addition to the one-on-one video chat with the public through the clinic's official LINE account, the post-operative tracking and provision of health and education information have greatly increased the public's belgium mobile phone number list willingness to join the clinic's official account. It is a rare opportunity to use official accounts on LINE to promote brands and treatments. Medical operators who have not yet started using official accounts can refer to this article: What should LINE do after the peak of the epidemic? Act as a business tool for clinics to strengthen the doctor-consultant relationship? (beginner)
After setting up the official account service, the operator can introduce more friends through offline, video consultation, etc. We also recommend that you use a more proactive approach to promote treatment services . , help the official account to import more friends (potential customers), making the entire consultation and appointment process smoother! The following will introduce LAP advertising that we highly recommend. Because of its unique advertising goal "official account plus friend advertising", it can help operators achieve the above goals , and it is an advertising platform that is very suitable for the medical industry.
LAP advertising features
The full name of "LAP" is LINE Ads Platform, which means that the advertisements placed by the platform will be displayed on different services on LINE. Posted slots include "LINE TODAY", "LINE Voom", "Wallet Page", "LINE Hotspots", "LINE Travel", "LINE POINTS Task Wall", "LINE Community", among which "Smart Channel" is more It is the prime spot at the top of the LINE chat page. The platform’s reach includes all age groups.
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In the past two years, the epidemic has promoted changes in many habits in all walks of life, including people's habits of seeking medical treatment. Starting from the end of April 2022, the number of daily confirmed cases exceeded 10,000 (as of mid-August, the daily number of new cases was still Breaking 20,000!) The demand for people’s daily life and medical services has returned to the online platform again, and the demand for remote diagnosis and treatment has continued to increase.
In addition to the one-on-one video chat with the public through the clinic's official LINE account, the post-operative tracking and provision of health and education information have greatly increased the public's belgium mobile phone number list willingness to join the clinic's official account. It is a rare opportunity to use official accounts on LINE to promote brands and treatments. Medical operators who have not yet started using official accounts can refer to this article: What should LINE do after the peak of the epidemic? Act as a business tool for clinics to strengthen the doctor-consultant relationship? (beginner)
After setting up the official account service, the operator can introduce more friends through offline, video consultation, etc. We also recommend that you use a more proactive approach to promote treatment services . , help the official account to import more friends (potential customers), making the entire consultation and appointment process smoother! The following will introduce LAP advertising that we highly recommend. Because of its unique advertising goal "official account plus friend advertising", it can help operators achieve the above goals , and it is an advertising platform that is very suitable for the medical industry.
LAP advertising features
The full name of "LAP" is LINE Ads Platform, which means that the advertisements placed by the platform will be displayed on different services on LINE. Posted slots include "LINE TODAY", "LINE Voom", "Wallet Page", "LINE Hotspots", "LINE Travel", "LINE POINTS Task Wall", "LINE Community", among which "Smart Channel" is more It is the prime spot at the top of the LINE chat page. The platform’s reach includes all age groups.