Analysis of the effectiveness of activities
Posted: Wed Jan 22, 2025 5:18 am
Internet promotion analysis is based on defining metrics that will be used to evaluate the effectiveness of the selected tools and communication channels. This is necessary in order to make timely adjustments to the strategy used, abandon ineffective channels and find new ones, change advertising materials depending on the reaction of potential buyers to them, and reduce overall risks.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we doctor database have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153345
7 Basic Strategies for Online Promotion
Promotion is preceded by choosing the right strategy and methods of promotion. As a rule, methods are used in combination to achieve maximum efficiency. Let's look at the most popular methods of promotion on the Internet in more detail.
Website SEO
Search Engine Optimization, or SEO for short, is the optimization of a resource for search engines. A prepared website is capable of appearing on the first pages of organic search results for the main keywords of users. The closer an Internet resource is to the top of search results, the more traffic it will receive. Search engines evaluate a website based on many parameters and, based on this, determine its position (rank) relative to other web sites.
Website SEO
Website ranking is carried out according to a whole set of parameters. Among the main factors influencing the position of an online store in search results, we can highlight:
Organizational: product range of the store, website quality index (QI), territorial coverage of resource users.
Commercial: logically structured product catalog with chapters and subsections, good card design (informative description prepared not for robots but for potential buyers, quick order button, high-quality photos), configured filters for quick search of what you need, real reviews from users who purchased products on the site, provision of a guarantee, a wide choice of payment methods, several delivery options, online consultant, ability to quickly and easily order a call back.
Social: the presence of external links to the website, “live” and promoted company pages on social networks.
Text: any content of this type in an online store should be composed, first of all, for real users, and not for search robots: write informative materials that are understandable to your target audience, competently and harmoniously include key queries in them, do not be afraid to use synonyms.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we doctor database have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153345
7 Basic Strategies for Online Promotion
Promotion is preceded by choosing the right strategy and methods of promotion. As a rule, methods are used in combination to achieve maximum efficiency. Let's look at the most popular methods of promotion on the Internet in more detail.
Website SEO
Search Engine Optimization, or SEO for short, is the optimization of a resource for search engines. A prepared website is capable of appearing on the first pages of organic search results for the main keywords of users. The closer an Internet resource is to the top of search results, the more traffic it will receive. Search engines evaluate a website based on many parameters and, based on this, determine its position (rank) relative to other web sites.
Website SEO
Website ranking is carried out according to a whole set of parameters. Among the main factors influencing the position of an online store in search results, we can highlight:
Organizational: product range of the store, website quality index (QI), territorial coverage of resource users.
Commercial: logically structured product catalog with chapters and subsections, good card design (informative description prepared not for robots but for potential buyers, quick order button, high-quality photos), configured filters for quick search of what you need, real reviews from users who purchased products on the site, provision of a guarantee, a wide choice of payment methods, several delivery options, online consultant, ability to quickly and easily order a call back.
Social: the presence of external links to the website, “live” and promoted company pages on social networks.
Text: any content of this type in an online store should be composed, first of all, for real users, and not for search robots: write informative materials that are understandable to your target audience, competently and harmoniously include key queries in them, do not be afraid to use synonyms.