2. Rotate links strategically (and keep them updated)

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1. Don’t just link to your homepage!
Chances are you’ve seen a jumbled mess of azerbaijan b2b leads numbers and letters in a brand’s bio link.

Or maybe just a generic homepage URL with no specific call-to-action.

These types of bio links don’t exactly inspire action. A few small steps you can take to make your link pop include:

Stylize them with a customer URL
Create a dedicated landing page for your social URL
Keep things short and sweet with a URL shortener
example of multiple bio links on instagram
As we noted earlier, brands can use bio URLs to highlight products and promotions. This is a popular strategy if you’re running frequent, time-sensitive promotions such as:

Product launches
Holiday promotions
Giveaways
For example, Kiehls uses their bio link aggregator to point people to their latest offers.

kiehls link in bio 1kiehls link in bio 2
Also, swapping out your bio link keeps your profile from feeling stale. A change in your bio link might catch someone’s eye or otherwise drive them to your website when they normally wouldn’t have considered it.