How to get position zero
Posted: Wed Jan 22, 2025 4:59 am
Of course, getting to position zero isn't as simple as writing an article and waiting for Google to pick it up. If you want to get to position zero, there are a few things you'll need to keep in mind.
Choose the right content
Only certain types of content are suitable for position zero: pages that cpa email marketing database present objective information about finances, schedules, and other numerical values. Health topics also work. More recently, subjective queries that lead to “best of” lists and reviews have also appeared in position zero.
Keyword research
Certain types of keywords rank better. Long-tail keywords of at least six words, especially high-volume terms, tend to be successful. They should, however, contain an interrogative adverb, meaning a word that implies a question (such as "what") or an action word.
Improve the content
Once you've selected the right content and keywords, there are a few ways to prepare your page for position zero. First, make sure the content provides a clear answer to the question. You should also repeat the question somewhere prominent on the page. Then, add more information to answer the question. Finally, make sure the page uses the right code and markup.
Conclusions
Position zero may seem like an odd goal, but with the introduction of the featured snippet, Google changed how SEO works. Now, if you really want to get the most out of your SEO efforts, you should set your sights on position 1 but shoot for position 0.
Choose the right content
Only certain types of content are suitable for position zero: pages that cpa email marketing database present objective information about finances, schedules, and other numerical values. Health topics also work. More recently, subjective queries that lead to “best of” lists and reviews have also appeared in position zero.
Keyword research
Certain types of keywords rank better. Long-tail keywords of at least six words, especially high-volume terms, tend to be successful. They should, however, contain an interrogative adverb, meaning a word that implies a question (such as "what") or an action word.
Improve the content
Once you've selected the right content and keywords, there are a few ways to prepare your page for position zero. First, make sure the content provides a clear answer to the question. You should also repeat the question somewhere prominent on the page. Then, add more information to answer the question. Finally, make sure the page uses the right code and markup.
Conclusions
Position zero may seem like an odd goal, but with the introduction of the featured snippet, Google changed how SEO works. Now, if you really want to get the most out of your SEO efforts, you should set your sights on position 1 but shoot for position 0.