But what is Google Shopping?
Posted: Sun Dec 22, 2024 7:19 am
We often find online various articles that talk about Google Shopping : invitations from Google to use it, statistics on how useful and profitable it is and much more…
Google Shopping is a Google search engine dedicated to online shopping that directly connects the seller with the user who is looking for a product. It is very simple to use for the user because it is like doing a classic search on uk whatsapp number the famous search engine. In fact, many search results from the Google Shopping channel can be found on the classic search results page in the form of "mini listings" with an image, description and price. However, what you see is only an extract of the Google Shopping results because, just like with videos, images, maps, news, books, etc. Google has a dedicated vertical search engine.
But where do these results come from? Who put them there?
These are paid ads managed through Google Adwords panels, just like classic text ads. So this type of ad does not come directly from a website that sells online, it is not even shown based on the keywords you have chosen, they are not taken randomly from your online store. All of this is managed by you and Google through a platform (an integral part of Google Adwords) called Google Merchant Center .
What you need to be visible on Google Shopping
A Google Adwords advertising account.
A Google Merchant Center account and that we are connected to them (very simple and fast procedures).
Provide Google with the list of products you would like to promote on the Google Shopping channel, via a “feed” that lists all your products, then upload this directly to Google Merchant Center.
Here comes the tricky part: what is a data feed ? It is a file containing a list of products with attributes, i.e. the products of your online store. How to generate it depends a lot on the e-commerce platform you use, but often it is generated automatically by generating a .txt or .xml file that will then be uploaded directly to the Merchant Center.
Google Shopping is a Google search engine dedicated to online shopping that directly connects the seller with the user who is looking for a product. It is very simple to use for the user because it is like doing a classic search on uk whatsapp number the famous search engine. In fact, many search results from the Google Shopping channel can be found on the classic search results page in the form of "mini listings" with an image, description and price. However, what you see is only an extract of the Google Shopping results because, just like with videos, images, maps, news, books, etc. Google has a dedicated vertical search engine.
But where do these results come from? Who put them there?
These are paid ads managed through Google Adwords panels, just like classic text ads. So this type of ad does not come directly from a website that sells online, it is not even shown based on the keywords you have chosen, they are not taken randomly from your online store. All of this is managed by you and Google through a platform (an integral part of Google Adwords) called Google Merchant Center .
What you need to be visible on Google Shopping
A Google Adwords advertising account.
A Google Merchant Center account and that we are connected to them (very simple and fast procedures).
Provide Google with the list of products you would like to promote on the Google Shopping channel, via a “feed” that lists all your products, then upload this directly to Google Merchant Center.
Here comes the tricky part: what is a data feed ? It is a file containing a list of products with attributes, i.e. the products of your online store. How to generate it depends a lot on the e-commerce platform you use, but often it is generated automatically by generating a .txt or .xml file that will then be uploaded directly to the Merchant Center.