Make social media your best friend
Posted: Wed Jan 22, 2025 4:35 am
Social media is the Internet's golden goose. Some of us love the concept and use it frequently, while others refuse to download or sign up to even the world's most popular networks (it must be a cold and lonely life under that rock).
When it comes to fintech marketing, you will first need to identify the market sector you are targeting, this directly affects your social media usage and dictates where you should spend the most time, energy and money.
Whether it's LinkedIn, Instagram, Facebook, Twitter, Snapchat, Pinterest, buy cell phone number list Tumblr, Digg, Reddit, TikTok, or YouTube, you'll need to choose which one is best for sharing your message and adopt a strategy for each.
It’s vital to define (and we can’t stress this enough…) your buyer persona. You need to know how to narrow down and specify who you’re targeting and then create secondary targets on different social media platforms. Snap is different from Instagram, Reddit is different from Facebook. It’s your job to learn the difference and know what works well and for whom. Social media isn’t one size fits all. But you have an amazing advantage over traditional marketing channels.
On most social media advertising platforms, you can actually target your ideal customer, your buyer persona.
So figure out who your ideal target audience is and then research what social media platforms they are using. Then, create custom content based on where your audience hangs out, what they do, and what they like. If you do that, you will be miles ahead of your competition.
Create valuable content
Valuable content is exactly what it sounds like: it's valuable. Whether you've created a listicle that helps clarify a reader's doubt or a how-to guide on bread fermentation (whatever!), if it's valuable content, it's gold. After all, you're reading this article because it's valuable (don't lie to me!), engaging (I hope), and you found us on Google (Bingo!).
Content is more valuable than ever. Especially in the fintech sector!
Millennials and Zetas for example, are often confused or uneducated about the financial situations around them and there are also many financial companies that ignore them so they can very easily look for something that motivates them and that they like more.
mobile payment
A recent study found that 45% of Millennials want financial products and services to help them manage their financial situation, but 37% said they couldn’t find online resources to educate themselves on vital financial topics. That’s not only a shocking statistic, but an excellent area to step in and be the hero of the day with your fintech content.
Creating valuable content for Millennials and making it accessible in a way that they can find the information is the key to driving your fintech company to success. Valuable content builds trust, and trust is vital to selling anything, especially a financial product! If you build your reputation through valuable content, you will definitely attract more business and more success to your company.
When it comes to fintech marketing, you will first need to identify the market sector you are targeting, this directly affects your social media usage and dictates where you should spend the most time, energy and money.
Whether it's LinkedIn, Instagram, Facebook, Twitter, Snapchat, Pinterest, buy cell phone number list Tumblr, Digg, Reddit, TikTok, or YouTube, you'll need to choose which one is best for sharing your message and adopt a strategy for each.
It’s vital to define (and we can’t stress this enough…) your buyer persona. You need to know how to narrow down and specify who you’re targeting and then create secondary targets on different social media platforms. Snap is different from Instagram, Reddit is different from Facebook. It’s your job to learn the difference and know what works well and for whom. Social media isn’t one size fits all. But you have an amazing advantage over traditional marketing channels.
On most social media advertising platforms, you can actually target your ideal customer, your buyer persona.
So figure out who your ideal target audience is and then research what social media platforms they are using. Then, create custom content based on where your audience hangs out, what they do, and what they like. If you do that, you will be miles ahead of your competition.
Create valuable content
Valuable content is exactly what it sounds like: it's valuable. Whether you've created a listicle that helps clarify a reader's doubt or a how-to guide on bread fermentation (whatever!), if it's valuable content, it's gold. After all, you're reading this article because it's valuable (don't lie to me!), engaging (I hope), and you found us on Google (Bingo!).
Content is more valuable than ever. Especially in the fintech sector!
Millennials and Zetas for example, are often confused or uneducated about the financial situations around them and there are also many financial companies that ignore them so they can very easily look for something that motivates them and that they like more.
mobile payment
A recent study found that 45% of Millennials want financial products and services to help them manage their financial situation, but 37% said they couldn’t find online resources to educate themselves on vital financial topics. That’s not only a shocking statistic, but an excellent area to step in and be the hero of the day with your fintech content.
Creating valuable content for Millennials and making it accessible in a way that they can find the information is the key to driving your fintech company to success. Valuable content builds trust, and trust is vital to selling anything, especially a financial product! If you build your reputation through valuable content, you will definitely attract more business and more success to your company.