Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales fantuan database department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153345
By goals
Depending on the tasks set, the content can take different forms:
Entertaining. Interesting stories, humor, discussions, games, funny pictures. It is needed to interest visitors and give them the opportunity to relax, leave them with a positive impression.
Selling. Promotions, product reviews, cases, unique offers . This content is used to retain customers, increase demand for products.
Informational. Various articles, guides, diagrams that provide a detailed idea of the product. With their help, the company satisfies the needs of users and inspires their trust.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
By sowing channels
Various platforms are used to publish content, depending on its purpose:
Social networks. Various communities that unite potential consumers. They can provide links to the site or directly publish information and use targeted advertising to attract an audience .
Messengers , such as Telegram. You can place PR announcements in open communities, create a group dedicated to the company, or distribute unique materials among subscribers of a paid channel.
Third-party platforms. Site owners may offer the ability to publish content to increase the number of visitors. Often, this service is provided free of charge if the material is of high quality.
Blog platforms. Zen has become the most popular among them at the moment. Here a company or an individual can blog and offer products.
Sites. Suitable for posting materials of all possible formats, in particular, those published on other resources.
Content requirements
If you post content just for show and don't monitor its quality, there is a risk of not attracting an audience, but, on the contrary, losing it. To ensure that the content of the site does not go unnoticed, you should get to know your potential customers better.
Benefits for the reader
You should always follow the audience's requests and provide the most reliable information. Useful content should be extremely clear and tell the user about everything that interests him. It should contain:
examples and comparisons – website visitors understand the content better if the situation they constantly find themselves in is presented;
different types of materials. It is not necessary to try to present all the information in one text, it is sometimes better to summarize the data in a table, add images or video;
personal experience – it makes sense to talk about what has already been tested in practice, to present successful examples;
expert assessments – sometimes it is difficult for users to understand the specifics of the offered product. In this case, it is worth involving an expert who will explain everything in detail.
Content requirements
Attractiveness
The content should be eye-catching and appeal to the user's senses. When creating it, the help of a designer can be valuable, who will contribute to the high-quality graphic content of the articles.
Recognizable style
An individual manner of interaction with clients and presentation of information allows you to stand out from the competition. Gradually, the name of the company will start to be on the tip of users' tongues.
Efficiency
Content should subtly set up users and at a certain point push them to perform a desired action, such as reading the next article, watching a video review, subscribing to a newsletter, purchasing a product, etc.
Recommended articles on this topic:
Absolutely Free Internet Advertising: 19 Options
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs