NOTE: It’s important to temper your expectations when considering the success of any email campaigns. You may have 1,000+ eager supporters for your organization. However, for many industries, a 20 percent email message open rate and a two percent click-through rate (CTR) are considered quite good.
Have a question? Want one less thing to worry about? Let Precise Creative handle your email, while you focus on the rest of your business.
Click Here to Contact Us TODAY!
Tips for best email results
1. Make Your Subject LineText Interesting and Relevant
We only click on or open what interests us. So, try to appeal to the widest segment of your audience as possible. Or, if you are sending an email that is hyper-focused to just a segment of your email list, then make that subject line text especially specific and relevant to just that segment of your customer base. Maybe they are early adopters or longtime customers, high or low engagers, or they fall under a different category in your sales funnel. The more personal you can be in what you send to their email inbox, the better your chances of an open and an engagement.
BONUS: Most email programs provide the option to use your afghanistan whatsapp data customer’s name in the email subject line text, which traditionally increases your open or click rate. Of course, you will need to collect their name and any other pertinent information up front upon the initial email subscribe (e.g., birthday, job function, interests, state/region, etc.).
2. Be Consistent and Be Honest
As with anything marketing, do it consistently. If your goal is to send a monthly email, then you forget to send one for three months, your customers will forget about you, and you will no longer be top of mind. In addition, honesty is always the best policy. If you intend to send weekly or daily email, then tell your subscriber what they can expect up front. With each consistent email you send, you’ll be building brand awareness and customer relationships. The next time they are in need of your product or services, they’ll think of the company that’s been in their inbox regularly vs. the company they don’t yet know or, worse yet, the company that forgot about them.
3. Give Subscribers Control
Transparency will always work to your advantage. So, always give your customers an easy opt-out at any time, without making them jump through hoops. A simple click of an unsubscribe button will allow them to drop out of communications if they’re no longer interested or if they forgot that they signed up. Better yet, provide subscribers with an option to click how often they’d like to receive communication from you: monthly, bi-weekly, weekly, daily or other frequencies (e.g., a daily or weekly digest email). Or perhaps they’d like to receive email based on certain topics, such as service and product introductions, sales and daily specials, or education and tips.
The Perfect Timing to Send E-newsletters and Emails
Here’s another opportunity to test and measure–or ask your supporters directly. Do email sends get more opens or clicks first thing in the morning, mid-morning, lunch time, mid-afternoon, early evening, or mid- to late evening?
And do you send them early in the week? Mid-week? At the end of the week? On the weekends? There are so many variables. Once you find the perfect frequency, it can be challenging to also find the perfect timing.
Essentially, the best time of day for email and e-newsletter communication depends on the lifestyle of your supporters. Perhaps a busy mom would prefer an email in the evening after the kids are in bed or mid-morning after the kids are dropped off at school. A busy professional might be reviewing their email inbox first thing in the morning or last thing in the afternoon–or on the commute train before or after work.
The Truth About Email
The truth about email is that there’s no hard-and-fast rule. However, multiple data sources have found that the golden hours may fall somewhere between the hours of 10 a.m. and 2 p.m. locally (meaning, where your recipients are, not where you are), with the highest spike around 11 a.m. plus an additional spike between 3 p.m. and 4 p.m. Statistically, email opens tend to fare better Tuesday through Thursday rather than Monday or Friday. (Although, some industries may find Friday at 12 p.m. an ideal time, though.)
In the end, determining email frequency and best day and time of day to send your email or e-newsletter will vary from one organization to the next. You’ll need to experiment a little to discover what works best for your supporters.