Social networks are an extremely effective, but rather complex channel for attracting customers within the framework of production marketing. However, such platforms are great for improving the image, finding partner contacts, and strengthening ties with consumers.
The most popular social networks in Russia are YouTube, VKontakte, Telegram. The emphasis should be on the visual part, since first a person sees an image, and only then starts reading. The more correctly the presentation of materials is organized, the better.
SMM for Industrial Marketing
Please also consider the following important aspects:
External image and content of the page
Develop a beautiful design, provide office 365 database functionality (buttons, widgets) and fill the resource with useful information (information about the company, contact details).
Interacting with the audience
A distinction is made between passive and active contact. In the first case, stories, live broadcasts, regular publications of content (informational, sales, entertainment) are used, and in the second case, responses to comments, requests, questions, processing of negativity and criticism.
Advertising
With the help of PR in other accounts and platforms, you can increase the marketing effectiveness of the site. Based on information about the interests of the target audience, launch targeting.
Promotion through Yandex.Direct or Google Ads will help increase the scale of the PR campaign.
Contextual advertising
To organize successful marketing of production, it is necessary to work on the promotion zone. The wider it is, the better for your customers. To take leading positions in search results, you will have to constantly optimize the site. However, this will not be enough to expand the geography and spread the PR campaign to other entities. Therefore, you need to use contextual advertising.
Create copies of PR schemes for the regions you would like to work in. For example, flour production is located in the southern district, and a large number of bakeries are in the central district. When launching advertising, you will need to take this nuance into account.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
Email Marketing
To warm up the audience and increase the number of repeat sales, you can use mailing. Here, two main methods of working with buyers are distinguished:
On a cold base
Before sending letters, it is necessary to segment the audience taking into account target priorities. The message should contain information about the benefits of cooperation with your brand - this way you will introduce the potential buyer to the organization and announce your product. The list of addresses can be created independently or with the help of specialists in this field.
On a warm base
Loyal customers' contacts can be obtained using the feedback form on the website. Another effective channel is social networks. If the consumer is interested in your products or services, he will leave his contact information himself. The mailing can also be organized for customers who have already made a purchase through the website.