Action plan for promoting a beauty salon in social networks
Posted: Wed Jan 22, 2025 3:46 am
So, if you have firmly decided that you need to advertise your beauty salon on social networks, follow these steps:
Set a goal and develop an advertising strategy; find out in which social networks exactly you need to promote your beauty salon.
It is necessary to understand why you need to advertise a beauty salon on social networks. The specialized literature lists quite a few goals:
informing clients;
communication with clients;
reputation building and management;
generating a flow of potential clients to the salon website;
customer engagement and line database use of products and services;
creating communities whose members are loyal to your company.
Experience shows that beauty salons are currently creating accounts on social networks to work with the existing client base. If the use of traditional Internet marketing tools (SEO optimization, contextual or media advertising, etc.) allows attracting mostly new clients to the beauty salon website, then perhaps the only way to maintain communication with them is social networks.
Clients from social networks
Source: shutterstock.com
And if you consider that beauty salon clients visit one or more social networks almost every day, then you can communicate with them almost every day. This is probably what every salon owner dreams of - to immediately inform about new products, discounts, special offers.
Select metrics to measure advertising effectiveness and measurement frequency.
Despite the fact that SMM methods are developing daily, there are very few simple and accessible indicators that would clearly and understandably demonstrate the result of using social networks. And it must be said that tracking the number of clients who came from social networks is becoming more complicated. However, measurements are still possible (both absolute and relative indicators):
number of friends-members of the community page;
frequency of comments on posts in the beauty salon group; the emotional coloring of such comments;
the number of transitions from social networks to the beauty salon website;
the number of positive ratings of the salon’s posts (for example, “Like” on Facebook);
the number of reposts of messages in a group page.
Decide on the performer.
Social media activity requires that a person (or team) devote at least 3-5 hours to it daily. This is how much time is needed to gather an audience and then maintain its interest. In addition, the first tangible results usually appear no earlier than 2-3 months after starting work in social networks. SMM promotion can be done by either a beauty salon employee, or an outsourcing company, or a freelance specialist.
If a beauty salon agrees to cooperate with an SMM agency, then:
he must be prepared for the fact that a lot of money will be required, since SMM promotion is a rather expensive service;
It is necessary to establish in advance as clearly as possible what indicators the beauty salon will focus on and monitor how the promotion is carried out. The agency must send the salon a report every month.
If the salon's employees are involved in advertising on social networks, in this case it is worth following a number of rules:
It is better to entrust SMM promotion to a separate person, rather than resorting to the help of administrators or salon specialists;
it is absolutely necessary to develop a promotion strategy; strategic planning can be entrusted to a specialized agency that will form a step-by-step plan for advertising a beauty salon, select the most suitable social networks for this, and give the responsible employee clear instructions on promotion. In the future, you can contact the agency for consultations. Such services, of course, are not free. But the investment will justify itself in that your company will protect itself from mistakes and numerous tests;
It is also necessary to determine by what indicators the specialist’s work will be assessed.
Develop a promotion plan in accordance with the chosen strategy.
What can a salon do to advertise its services on social media? There are several options:
creating a group in which all its members can leave comments. A group is a community of like-minded people united by a common idea. To apply this strategy, you need to think about a topic that a beauty salon can develop, for example, “All about hair lamination” or “Advantages of hardware manicure”. The community should mostly be topics that are only indirectly related to the salon. In this case, the salon only initiates this or that discussion. Thanks to this approach, you can quickly gather a group of people. But maintaining their loyalty to a particular salon is not easy;
Case: VT-metall
Find out how we reduced the cost of
Set a goal and develop an advertising strategy; find out in which social networks exactly you need to promote your beauty salon.
It is necessary to understand why you need to advertise a beauty salon on social networks. The specialized literature lists quite a few goals:
informing clients;
communication with clients;
reputation building and management;
generating a flow of potential clients to the salon website;
customer engagement and line database use of products and services;
creating communities whose members are loyal to your company.
Experience shows that beauty salons are currently creating accounts on social networks to work with the existing client base. If the use of traditional Internet marketing tools (SEO optimization, contextual or media advertising, etc.) allows attracting mostly new clients to the beauty salon website, then perhaps the only way to maintain communication with them is social networks.
Clients from social networks
Source: shutterstock.com
And if you consider that beauty salon clients visit one or more social networks almost every day, then you can communicate with them almost every day. This is probably what every salon owner dreams of - to immediately inform about new products, discounts, special offers.
Select metrics to measure advertising effectiveness and measurement frequency.
Despite the fact that SMM methods are developing daily, there are very few simple and accessible indicators that would clearly and understandably demonstrate the result of using social networks. And it must be said that tracking the number of clients who came from social networks is becoming more complicated. However, measurements are still possible (both absolute and relative indicators):
number of friends-members of the community page;
frequency of comments on posts in the beauty salon group; the emotional coloring of such comments;
the number of transitions from social networks to the beauty salon website;
the number of positive ratings of the salon’s posts (for example, “Like” on Facebook);
the number of reposts of messages in a group page.
Decide on the performer.
Social media activity requires that a person (or team) devote at least 3-5 hours to it daily. This is how much time is needed to gather an audience and then maintain its interest. In addition, the first tangible results usually appear no earlier than 2-3 months after starting work in social networks. SMM promotion can be done by either a beauty salon employee, or an outsourcing company, or a freelance specialist.
If a beauty salon agrees to cooperate with an SMM agency, then:
he must be prepared for the fact that a lot of money will be required, since SMM promotion is a rather expensive service;
It is necessary to establish in advance as clearly as possible what indicators the beauty salon will focus on and monitor how the promotion is carried out. The agency must send the salon a report every month.
If the salon's employees are involved in advertising on social networks, in this case it is worth following a number of rules:
It is better to entrust SMM promotion to a separate person, rather than resorting to the help of administrators or salon specialists;
it is absolutely necessary to develop a promotion strategy; strategic planning can be entrusted to a specialized agency that will form a step-by-step plan for advertising a beauty salon, select the most suitable social networks for this, and give the responsible employee clear instructions on promotion. In the future, you can contact the agency for consultations. Such services, of course, are not free. But the investment will justify itself in that your company will protect itself from mistakes and numerous tests;
It is also necessary to determine by what indicators the specialist’s work will be assessed.
Develop a promotion plan in accordance with the chosen strategy.
What can a salon do to advertise its services on social media? There are several options:
creating a group in which all its members can leave comments. A group is a community of like-minded people united by a common idea. To apply this strategy, you need to think about a topic that a beauty salon can develop, for example, “All about hair lamination” or “Advantages of hardware manicure”. The community should mostly be topics that are only indirectly related to the salon. In this case, the salon only initiates this or that discussion. Thanks to this approach, you can quickly gather a group of people. But maintaining their loyalty to a particular salon is not easy;
Case: VT-metall
Find out how we reduced the cost of