How to Create an Instagram Story Ads Campaign Step by Step?
Posted: Wed Jan 22, 2025 3:31 am
If you want to create engaging Instagram Story ads that convert and help you meet your goals, keep reading. Below, we show you the steps you need to follow to do the task quickly and easily.
Remember, you can create and run as many ads as you want for as long as you want, and you can optimize them based on your business goals.
Create a New Campaign
Go to Ads Manager. You have the option to use guided or quick creation to create an ad. Click “create.”
Set Up the Ad
First, you'll need to select your ad objective : brand bangladesh whatsapp number database awareness, reach, video views, conversions, lead generation, traffic, or app installs.
How to create Instagram Story Ads campaigns
Once you've selected your goal, you'll need to set all of your campaign's budget options, method, specify the country or region, and determine the currency.
Set your budget
Next, you'll need to set your Instagram Story Ads budget and schedule.
Instagram Story Ads Budget
Choose the Format
Once you have established your budget, you must choose the format: a single image or video, sequence or collection.
Set up ads on Instagram story ads
Choose your images
Once you've chosen your format, all you have to do is select the media content and the destination of your ad. You can customize the content and text for each placement.
Image format
Once you have everything uploaded, just click “publish” and that’s it! Your ad will start circulating.
upload your story
Sizes and specifications: Image and Video
Instagram allows three size formats to create ads in your stories:
Square (1:1)
Landscape (1.91:1)
Vertical (4:5)
A minimum resolution of 1,080 x 1,920 pixels is recommended. If necessary, you can lower it to 600 x 1,067.
Other specifications to consider:
Creative image
File type: .jpg or .png.
File size: 30 MB maximum.
Duration: Images are displayed for 5 seconds by default.
Creative video
File type: .mp4 or .mov.
File size: 4 GB maximum.
Duration: up to 15 seconds.
Supported codecs: H.264, VP8.
If you comply with these sizes and all the specifications in your images and videos, you will achieve functional ads that generate a positive impact for your business.
Remember, you can create and run as many ads as you want for as long as you want, and you can optimize them based on your business goals.
Create a New Campaign
Go to Ads Manager. You have the option to use guided or quick creation to create an ad. Click “create.”
Set Up the Ad
First, you'll need to select your ad objective : brand bangladesh whatsapp number database awareness, reach, video views, conversions, lead generation, traffic, or app installs.
How to create Instagram Story Ads campaigns
Once you've selected your goal, you'll need to set all of your campaign's budget options, method, specify the country or region, and determine the currency.
Set your budget
Next, you'll need to set your Instagram Story Ads budget and schedule.
Instagram Story Ads Budget
Choose the Format
Once you have established your budget, you must choose the format: a single image or video, sequence or collection.
Set up ads on Instagram story ads
Choose your images
Once you've chosen your format, all you have to do is select the media content and the destination of your ad. You can customize the content and text for each placement.
Image format
Once you have everything uploaded, just click “publish” and that’s it! Your ad will start circulating.
upload your story
Sizes and specifications: Image and Video
Instagram allows three size formats to create ads in your stories:
Square (1:1)
Landscape (1.91:1)
Vertical (4:5)
A minimum resolution of 1,080 x 1,920 pixels is recommended. If necessary, you can lower it to 600 x 1,067.
Other specifications to consider:
Creative image
File type: .jpg or .png.
File size: 30 MB maximum.
Duration: Images are displayed for 5 seconds by default.
Creative video
File type: .mp4 or .mov.
File size: 4 GB maximum.
Duration: up to 15 seconds.
Supported codecs: H.264, VP8.
If you comply with these sizes and all the specifications in your images and videos, you will achieve functional ads that generate a positive impact for your business.