5 Tips on how to manage multiple Instagram accounts
Posted: Wed Jan 22, 2025 3:31 am
Whether you’re working directly for a brand or antigua and barbuda b2b leads marketing agency, you’ll likely need to keep track of several different social accounts at once.
These five tips are designed to help you monitor and update several Instagram accounts simultaneously without sacrificing performance.
1. Set goals for each profile
To get the most out of your account management, you need to set specific social media goals for each profile. Even if you’re managing multiple accounts for the same company, the goals of each account will likely be different.
Product-focused accounts may exist to drive your sales. Meanwhile, your goal with an employer brand account will likely be to boost recruitment figures or grow your community engagements in a certain region.
Outline the audience and purpose for each account. Then define clear goals for each of your accounts based on those targets.
There’s no single right or wrong way to set meaningful social media goals. But a reliable framework to follow is that they’re SMART—specific, measurable, achievable, realistic and time-sensitive.
2. Create a content strategy for each account
Once you’ve clearly defined the goals for each account, you need to create a plan to achieve them. This involves creating a unique social media content strategy for each account.
Start by understanding which types of posts resonate with your audience the most. You should also think about the best times to post and how regularly each account needs to be updated.
These five tips are designed to help you monitor and update several Instagram accounts simultaneously without sacrificing performance.
1. Set goals for each profile
To get the most out of your account management, you need to set specific social media goals for each profile. Even if you’re managing multiple accounts for the same company, the goals of each account will likely be different.
Product-focused accounts may exist to drive your sales. Meanwhile, your goal with an employer brand account will likely be to boost recruitment figures or grow your community engagements in a certain region.
Outline the audience and purpose for each account. Then define clear goals for each of your accounts based on those targets.
There’s no single right or wrong way to set meaningful social media goals. But a reliable framework to follow is that they’re SMART—specific, measurable, achievable, realistic and time-sensitive.
2. Create a content strategy for each account
Once you’ve clearly defined the goals for each account, you need to create a plan to achieve them. This involves creating a unique social media content strategy for each account.
Start by understanding which types of posts resonate with your audience the most. You should also think about the best times to post and how regularly each account needs to be updated.