How to boost collaborative marketing according to your objective?

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There are different ways to implement collaborative marketing in your communication strategy. Your task will be to assess which is the most appropriate for the objective you want to achieve. In other words, we will not carry out the same actions to obtain feedback from our clients as we will to achieve visibility. It is understandable, right?

Below are some collaborative marketing examples for each case.

Strategies for getting feedback through collaborative marketing
Creating surveys and forms.
Don't be afraid to ask. The only way to get to know your customers better is architects email database through research and active listening. To do this, it is highly recommended to send a satisfaction form after each service asking what they thought of the service and what aspects they would improve. You can do it through Google forms , as half of humanity does, or make a difference with tools like typeform .

Free trials.
Another widely used strategy in collaborative marketing is to select a representative group of people to test the product for free in exchange for offering their opinion on it. Unlike the previous case, these actions are usually carried out when the product is in beta phase and serve to validate the product or correct its errors before it is released to the market.

Social media posts.
Social media has become an important communication channel between companies and consumers. It is much easier to comment on a post than to send an email or a formal communication, and it is very useful for detecting the topics that most concern or interest your audience.



Strategies to gain visibility through collaborative marketing


Partnerships between brands or professionals.
Joining forces helps. These collaboration agreements can take many forms. For example, a luggage company offering discount coupons for booking a trip at a specific travel agency, or a car insurance broker advertising a car wash, or vice versa. Unlike affiliate marketing , in these cases no commission is received, but both brands promote their partner for free.



Contests .
The best way to engage people is through games and, of course, offering a prize or recognition to the winner. So, in exchange for entering a draw or winning a contest, you can ask your audience to share your content or give their opinion about a product or service. One prize and thousands of people talking about you to their contacts. Can you think of anything more profitable?



Events on social networks.
Steve Jobs was already using collaborative marketing. Every time he presented a new product, he organised an event attended by all the media. Do you remember? The room was full of journalists to cover the news, and all for free. Of course, he needed facilities that were up to the task.

But if you don't have Apple facilities, don't worry, you can launch your new products through an online event and promote it through social media. All you have to do is arouse the curiosity of your followers and generate excitement in the days leading up to it.



Campaigns with bloggers or influencers .
If we continue with the previous example and transfer it to the digital world, we could say that, instead of journalists, we should invite bloggers or people who have a certain influence on our target audience. We can simply invite them or give them our products in exchange for them talking about them publicly.