The Challenges of a Good Social Media Plan

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1 Social Media Plan: Data to Create One
2 Are sales metrics important to evaluate the success of a social media program?
3 Do social media data and analytics impact the company's social media marketing strategy?
4 What are the most common objectives of social media programs?
If you are dedicated to social media marketing, you should know that it is a field that requires constant updating and training on your part. What works today may not work tomorrow, things are changing and you must remain alert enough to stay up to date and with a good chance of being successful. That is why you should always update your Social Media Plan. Here are some details.

It's a field that involves constant challenges, including setting and armenia whatsapp number database re-setting goals. To analyze this, I bring you some data provided by SimplyMeasured through a survey of 600 salespeople from the research firm Trust Radius, and which HubShot put into an interesting infographic.

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Social Media Plan: Data to Create One
For 60% of respondents, the most challenging aspect of social media is measuring ROI (return on investment). For 50%, it is establishing consistency between social media activities and business results. Meanwhile, for 48% of respondents, the most challenging area is developing a social media strategy.

[Tweet “Measuring ROI is the biggest challenge in #socialmedia”]

On more than one occasion I have referred in this blog to the relevance of social participation in any undertaking . Having a strategy to connect with the user on social networks should not represent a mere formality but an area to be developed and planned.

In relation to participation and social media measurements, 80% of respondents indicated that “engagement” (likes, shares, comments, followers) is the most important metric for their social programs. This also serves to correct and find solutions in the social media strategy.