Hence, it is a good idea to conduct A/B testing (or multi-variant testing, depending on the channel, possibilities and needs) to find the best solution versions of the ad to different recipients, e.g. with a different CTA color, and then comparing the results of specific variants. However, this requires a sufficiently large group, otherwise the data will not provide a full picture of the situation.
The importance of colors in marketing is, as it turns email contact lists uk out, not a simple matter. It is definitely worth deepening your knowledge on this subject, because in the end it can be extremely useful, especially for people planning advertising campaigns and analyzing their results, as well as for graphic designers preparing materials for them. I hope the above tips will be useful!
Dynamic fields in messages can of course also be used to substitute other information related to a given phone number, e.g. the date of an upcoming meeting, a customer number, or an individual discount code.
Advertising SMS Content - Examples
What kind of messages can be included in marketing text messages ? The possibilities are almost endless. Among the most common solutions are messages with information about a sale, a special offer, discount codes for regular customers, or a new collection.
An example advertising SMS regarding the start of a sale in an online store may sound like this (without Polish characters):
Sale at XYZ is here! Don't miss out - up to 60% off the winter collection. Order by 7pm and we'll ship today. [link]
How can you encourage your recipient to take part in a special campaign? For example:
Only for 24 hours, a unique 3+1 promotion. Buy any three non-discounted products and get the fourth one for free. Don't wait! [link]
The types of messages listed are just a few of the many possibilities. There is nothing to stop you from sending holiday and birthday wishes to your customers, sending interesting facts or advice, or reminding them of upcoming visits and meetings using an SMS campaign.
As it turns out, the content of an advertising SMS is not as simple as its length would suggest. It is a good idea to show the draft message to someone else before sending it, for example anothe