CEO of Aproweb (Web agency for e-commerce)
Posted: Sun Dec 22, 2024 7:06 am
Brazil is a continental country of such a large size that it makes it very difficult to deliver products throughout the national territory in the agreed timeframe.
And if that were not enough, transport costs are difficult to bear.
One of the biggest mistakes made by those entering the Brazilian e-commerce sector is underestimating what is necessary to operate online successfully.
An e-commerce website requires development and knowledge in different areas.
For example, if you are a solopreneur, you will need knowledge of digital marketing, code phone number philippines communication, logistics, finance, customer service, administration and taxes.
Many successful e-commerce sites stand out because they have a consolidated and solid offline brand, well known by consumers (for example, Americanas, Walmart, Casas Bahia and Magazine Luiza).
That's not to say that brands starting out in this space can't do well, especially if they have a well-defined niche (like Nerdstore and Wine, for example).
International ecommerce - Italy
Italy
Daniele Rutigliano
Daniele Rutigliano
The e-commerce market in Italy is very specific.
The two leading cities in online activity are Milan and Rome, because both have a large number of e-commerce consumers.
In addition, purchasing behavior differs from north to south.
In the north, people generally work from 9 a.m. to 6 p.m., with only one hour for lunch.
In the south, the hours are different. The normal working hours are 9 to 1 and 4 to 8. That's why online shopping hours are different.
Another feature of the Italian e-commerce sector is cash on delivery (CoD): people prefer to pay after having the purchased product in their hands.
Credit cards are also frequently used, but they require a password or a PIN (3D security code), which may be a brake on the expansion of this payment method.
In fact, prepaid cards (such as Postepay or those of the Italian post office) are more common and play an important role in the online world.
The big problem of Italian e-commerce is the low conversion rate.
Nowadays, many people do research online without ever buying from online stores.
Italian consumers love traditional, purely offline stores.
This is why the average online shopping basket in Italy is lower than in other European markets.
According to some Italian case studies, YOOX is the most important made in Italy e-commerce brand.
Its founder, Federico Marchetti, found the "missing link" in the fashion sector by buying clothes from old collections of major brands in Italian stores and reselling them online.
Today, YOOX Net-a-Porter Group is one of the most important players in the world of fashion e-commerce.
And if that were not enough, transport costs are difficult to bear.
One of the biggest mistakes made by those entering the Brazilian e-commerce sector is underestimating what is necessary to operate online successfully.
An e-commerce website requires development and knowledge in different areas.
For example, if you are a solopreneur, you will need knowledge of digital marketing, code phone number philippines communication, logistics, finance, customer service, administration and taxes.
Many successful e-commerce sites stand out because they have a consolidated and solid offline brand, well known by consumers (for example, Americanas, Walmart, Casas Bahia and Magazine Luiza).
That's not to say that brands starting out in this space can't do well, especially if they have a well-defined niche (like Nerdstore and Wine, for example).
International ecommerce - Italy
Italy
Daniele Rutigliano
Daniele Rutigliano
The e-commerce market in Italy is very specific.
The two leading cities in online activity are Milan and Rome, because both have a large number of e-commerce consumers.
In addition, purchasing behavior differs from north to south.
In the north, people generally work from 9 a.m. to 6 p.m., with only one hour for lunch.
In the south, the hours are different. The normal working hours are 9 to 1 and 4 to 8. That's why online shopping hours are different.
Another feature of the Italian e-commerce sector is cash on delivery (CoD): people prefer to pay after having the purchased product in their hands.
Credit cards are also frequently used, but they require a password or a PIN (3D security code), which may be a brake on the expansion of this payment method.
In fact, prepaid cards (such as Postepay or those of the Italian post office) are more common and play an important role in the online world.
The big problem of Italian e-commerce is the low conversion rate.
Nowadays, many people do research online without ever buying from online stores.
Italian consumers love traditional, purely offline stores.
This is why the average online shopping basket in Italy is lower than in other European markets.
According to some Italian case studies, YOOX is the most important made in Italy e-commerce brand.
Its founder, Federico Marchetti, found the "missing link" in the fashion sector by buying clothes from old collections of major brands in Italian stores and reselling them online.
Today, YOOX Net-a-Porter Group is one of the most important players in the world of fashion e-commerce.