Facebook Power Editor: the key to an efficient campaign

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The Account Overview tab should be the first place you land when selecting a Facebook ad account to work on.

Instead, when you decide to leave your business’s Facebook page in search of affordable leads, you’re dropped back into the “Campaign” tab of Ads Manager.

The Campaign tabs in Ads Manager and the advanced Facebook Power Editor are seemingly the same thing; both show your campaigns, active or not, and offer the ability to customize columns.

The only real differences between the two are that Power Editor allows you to view campaigns that are “draft” (i.e. unpublished) and export data to a spreadsheet.

In the Ad Set tab, Ads Manager gives you a matrix of interchangeable romania whatsapp resource columns and nothing more.

The Facebook Power Editor, on the other hand, provides you with a set of specific actions, including:

Quick duplication and divided audience.
Quick edit (on, off, edit budget, edit name, find and replace).
Save audience.
Export.


However, the best part of Power Editor is creating new campaigns and ad sets.

In Ads Manager, creating campaigns is a guided process. Start by choosing a campaign objective, etc.

From there, Facebook will guide you through the entire campaign creation process.

This workflow takes a long time to complete, but after you've narrowed down your targeting (the most time-consuming part of the entire test), set a budget, and created an ad, you're done with your ad.

With Power Editor, while the end product will be exactly the same, the process is virtually devoid of the guides found in Ads Manager.

But if you want to have a guided tour, you can click “Create Campaign” (that’s guided creation, which is the term Facebook gives to “Ads Manager mode”).