The problem? Content moves fast on TikTok and the algorithm demands a high volume of videos.

[phonenumber]

And once you do this, you reach a nirvana state. romania b2b leads Like the band, everyone talks about you. You sprout a whole new way that people look at how content is made for social media. You become the innovator, and everyone else becomes your imitator. You end up on many FYPs without ever amassing many friends or followers.


Especially as the app booms as a brand discovery and shopping channel. From organic and paid promotions to influencers and Shop, tracking TikTok analytics is a must-do for marketers.



By knowing what’s working and what’s not, you can optimize your videos and strategy with confidence. Below we break down which TikTok metrics to prioritize and how to track them.

What are TikTok metrics?
TikTok metrics are data points that measure your videos’ performance and audience engagement. Through tracking metrics, you can uncover new opportunities to earn more views, fine-tune your TikTok marketing strategy and reach your target audience more effectively.

Like most social media metrics, you can track account-level and video-level analytics.

Here’s a snapshot of a few key TikTok metrics you can see natively in the app:

TikTok key metrics
Growing and going viral on TikTok doesn’t happen totally by accident. Tracking performance goes hand in hand with higher engagement and understanding what viewers want from you.