Using the Magic Quadrant to Choose Your BI Solution

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Gartner's Magic Quadrant provides a guide to identifying the players in the world of Business Intelligence. The BI sector today faces strong, aggressive and well-established competition based on the logic of traditional BI.

However, in a BI market where there is an abundance of options, it is difficult to recognise which platform best suits our needs.
That is why the leading North American consultancy firm Gartner, specialising in market analysis for the Information and Communications Technology (ICT) sector, publishes the “Magic Quadrant” every year, a matrix of the competition of BI players.

Powerful tool for buyers, let's see how to interpret Gartner's Magic Quadrant and how to evaluate the 2013 BI market trends.

The BI Market according to Gartner
To take advantage of the “Magic Quadrant” and interpret it lebanon phone number lead correctly, it is necessary to return to the definition proposed by Gartner on the Business Intelligence (BI) market and analysis platforms.

According to the consultancy, a software platform is made up of three central axes:

Integration
Delivery of information
Analysis
This solution allows companies to more clearly identify the key indicators of their business and to analyse their sensitive variables in depth, using visual tools that allow:

Measuring sales
Evaluate profits and costs.
Detect quality defects.
Focus on customer satisfaction
Analyze the “time to market” of services and products.
Due to all these characteristics, more and more organizations are developing BI platforms with interactive and intuitive visualization, expanding the market for these disciplines.

Gartner's Magic Quadrant for BI
Given the variety of analytics developed, Gartner designed around 1992* the Magic Quadrant for “Business Intelligence Platforms” , which is famous among players in the sector.

Today, in light of the growing importance of information systems analytics capabilities, the consulting firm has renamed the Magic Quadrant “Business Intelligence and Analytics Platforms . ”

It consists of a Competitiveness Matrix that presents each year, at a global level, the strategic position in the market of BI platform publishers. Using a graphic treatment and evaluation criteria, Gartner scores each BI solution based on three studies:

Customer impressions of BI vendors, based on surveys conducted by Gartner over the past year.
An online customer survey.
A very comprehensive questionnaire sent to the different suppliers with questions about their strategies and future operations.
The most commonly used solutions are those with the highest scores.

Knowing how to interpret Gartner's Magic Quadrant helps you make better decisions when choosing a Business Intelligence application to increase business performance.

Keys to Interpreting Gartner's BI Magic Quadrant
Highly respected by the market for providing current trends in Business Intelligence platforms, Gartner's Magic Quadrant highlights each year the visionary position of some of the creators of these solutions and their capacity for growth.

While we understand the BI Magic Quadrant, the question is: Do we know the methodology used to develop it? Do we know how to interpret it?

The most relevant BI providers on the market are distributed in each of the four quadrants that comprise it, according to their scores.