5 Ways Retailers Can Use Chatbots to Boost Sales

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Retail therapy is real and your customers are out there trying to engage with your business to overcome stressors, but sadly most businesses do the opposite. Imagine a customer comes to your website or app looking for a particular product, but is unable to find it, or track their order, or has additional difficulties like finding discount coupons.

There is a high chance that they will abandon that website or app. While a few will come back and check it out later, the rest are lost or, in the worst case, have gone to do business with your competitor. The most common marketing approach is to follow up on the abandoned cart or then remarket, but that is only possible if your customer entered their details, added products to their cart and left before purchasing. Or if they were searching for a specific product using some search keywords.

But how do you help your customers find the products they want before they even search for vp administration email database them? Chatbots could be of help here. Imagine your visitors finding help right when they need it. And even before they ask for it. Interesting, right? Here are 5 ways retailers can use chatbots to boost sales.

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Instant responses
According to a 2021 Backlinko report, 1.4 billion Messages app users are happy to talk to chatbots instead of their human counterparts to receive instant information and detailed answers to problems. Chatbots can search your entire product database, customer purchase history, publicly available demographic information, and more to offer instant answers and purchasing suggestions. All of which would take an agent several minutes and multiple questions. The ease of finding help 24 hours a day is what motivates millennials to shop online and on websites that offer chat support.

Updates and notifications
As visitors browse your website, you can update offers, descriptions and add products, while your bots can keep your visitors informed of new offers and discounts in real time. Your bot can display personalized offers based on the user's cookie and ad blocker preferences to ensure that visitors don't miss out on exclusive incentives offered to them. This is a great way to keep customers on your website or keep them coming back for more, as they'll know there are new offers every time they visit (because they'll be informed about them through your engaging bot!).

Source of information
After your customer has used a product or service, it’s important for you as a business to collect feedback. One of the most effective ways to do this is to use your bot to collect feedback. Serviceform allows you to program your bot to send, for example, an automated survey or post-purchase communication. The data collected from these feedback forms can be instantly integrated into the system, analyzed, and used to improve future customer service. Customers are constantly looking for engaging content on websites, so services that simplify their shopping experiences and use chatbots can help you understand what your customers need and deliver it to them.