To make this happen, do the following:
Specific: clearly define and formulate the goal so that the outcome is understandable.
Measurable: define indicators that are measurable qualitatively in the form of rating, points and quantitatively in rubles, percentages, volume of production, number of clients.
Achievable, Ambitious: Set goals that are achievable, but also ambitious enough to be challenging.
Relevant: Align goals with the resources, knowledge and time available to complete them.
Time-bound: Allocate why choose our service enough time to complete everything by a certain point.
10 Tips for Choosing the Right KPI for Your Marketing Department
Refer to the company's strategic goals. You will rely on them when determining the necessary indicators.
Create questions that will help you determine your criteria. For example: How much does our new services increase your profits?
Think about what data you ideally need to answer the questions. Let's say the goal is to increase customer activity. We ask the question: how do we influence the loyalty of the most profitable customers? To answer the question, we need to know: time spent on the site, number of pages viewed, number of purchases. We collect data from the Google Analytics statistics system, enter it into a table and analyze it monthly.
Evaluate your existing data and compare it to what you need. This will help you understand what is missing. If you already have the purchase data from the example above, then all that remains is to collect statistics on visits and customer engagement.
Find supporting data, such as who is more likely to buy, who makes more calls - men or women. Additional information will help improve the effectiveness of your work.
Target audience of the company
Determine how you will measure this data and align it with your company's reporting frequency to ensure you always have up-to-date information.
Assign people who should be responsible for collecting information and reporting to you regularly. Choose programs that will automate the process of collecting and processing data.
Discuss with your colleagues what you are doing and why in order to involve them in the process, increase their interest and, as a result, the efficiency of your work. Even if your colleagues do not help you collect information, they will at least be aware of your business processes and will not be surprised if you ask for a report on incoming calls for a month.
Find a convenient and accurate way to record key indicators. These can be tables, graphs, reports - understandable and obvious for you and your colleagues.
Constantly check the indicators for effectiveness. Remove those that do not work and identify new ones.
When used correctly, KPIs can be an important tool for improving productivity, making better business decisions, and gaining a competitive advantage.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
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Step-by-step template for calculating KPIs for OP managers
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