Importance of customer experience through chatbot in the real estate sector

[Dimaeiya333]

If you are here, you may be looking for solutions to improve your real estate business and better attract potential clients. Although there are many websites and blogs that offer solutions in this regard, why should you read this article?

In this article, I decide to walk you through the next big thing that is going to impact storytellers and how you could make the most of it. For starters, automation is no longer a distant vision, it is here and it is making a difference in every industry around the world, and real estate is not far behind. Customers are constantly on the move and they are looking for companies that go with them and are available at all times. And automation is the only way to ensure an omnichannel presence to successfully engage your customers. "Revenue from Robotic Process Automation (RPA) will reach $1 billion by the end of 2019." - Forrester

In short, automation is happening and businesses are changing, chatbots are a way for organizations to invest in automation and get started with real-time customer engagement. What is a chatbot and why is it important for customer experience in real estate? A chatbot is a simple tool that enables better, faster and more elaborate solutions to a customer’s queries on the fly. Integratable across multiple platforms such as apps, Facebook messengers and Skype, businesses can be available to their customers 24 hours a day and change the way customers buy, sell or rent properties; in other words, it can redefine the way the real estate industry works. Just like in the case of industries such as healthcare, automotive, e-commerce, retail and banking which have seen immense savings in terms of resources, time and money, real estate agents have also noticed a significant difference in their business by implementing chatbots.

According to the National Association of Realtors, about 56% of buyers who find their home online are under the age of 36. Here are some other advantages that chatbots offer to improve the customer experience in the real estate sector.



Omnichannel Support
Chatbots

make it possible for businesses to be accessible across multiple platforms to compliance directors email lists the customer without having to reiterate the information shared through a different device or platform. In a recent survey by the State of Chatbots 2018 report, “69% of consumers prefer chatbots to quickly communicate with brands .” One of the main reasons could be the ability to get detailed answers for complex questions, which an agent couldn’t provide instantly.

24/7 Availability

A

report published in The State of Chatbots Report, 2018 states that “ 64% of internet users say that 24/7 service is the best chatbot feature.” Customer service needs to be available round the clock without any lethargy. This is only possible when a machine takes the place of humans, chatbots do just that. And even more?

They are programmed to understand human emotions such as anger, happiness, confusion, etc., and provide assistance accordingly. The decision to look for a new place can arise at any time, and one cannot wait for business hours to start to find a house, office, or any other real estate engagement. This makes chatbots the right choice, and that is why there has been a steady rise in the use of chatbots across the world.

In fact, in a recent survey conducted by Opus Research in 2018, around 35% of customers stated that they would like to see more companies invest in chatbots.