The opportunity of Content Marketing in B2B environments
Posted: Sun Dec 22, 2024 6:54 am
According to Xataca.com, “in this last second, 7,000 tweets have been written, 750 photos have been uploaded to Instagram, 1,200 posts have been published on Tumblr, 2,300 Skype calls have been made, 60,000 Google searches have been made, 136,000 videos have been viewed, two and a half million emails have been sent – of which 67% are spam – and 4 babies have been born, which do not factor into the almost 40,000 GB of traffic.”
These numbers make us think about the magnitude of the movement we are witnessing and of which we are also part. We are producing more content than ever before in history, however our current production will vietnam mobile number seem like just a page in Word in the future
And what is the problem with so much information?
That we do not have the time, nor the capacity, to process it.
We need information that is accurate, consistent with our needs, relevant to our interests and on demand. That is, instantly.
The problem is that in our daily reality, this type of information is not abundant. Although Google has been making great efforts (artificial intelligence, machine learning, and predictive analysis) to naturalize our searches, the truth is that there is a lot of information about the purchasing process that is not found on the web. And not because Google does not know how to make it available, but because brands and sellers do not generate it.
How can your B2B company take advantage of this context ?
Content production is vital for companies looking to position themselves online because it is one of the most effective and economical ways to reach your audience, gain followers, attract leads, obtain new customers and retain current ones.
To understand this a little better, we list below the 11 most important benefits that content marketing can bring you in this context:
Generate subscriber databases to cultivate
Gaining ground in searching
Gain authority in the market as a reference in your industry
Evangelize on innovative or underdeveloped topics in your market
Open conversations with potential clients
Provide sales teams with interesting material to connect with their prospects
Generate trust in our audiences about our company or products
Get quality traffic to our lead capture pages (Landing Pages)
Help identify leads and cultivate them, accompanied by a lead management & scoring system
Provide credibility so that clients and prospects trust us
Targeting your prospects or leads based on their interests
Positioning has always been based on the idea of /Message + frequency + repetition = positioning. In conclusion, we can say that with content marketing, we can achieve this effect by creating an attractive message around our value proposition (POS), distributing large amounts of content related to our POS, on the appropriate channels and promoting it so that it has the necessary frequency to help us position.
These numbers make us think about the magnitude of the movement we are witnessing and of which we are also part. We are producing more content than ever before in history, however our current production will vietnam mobile number seem like just a page in Word in the future
And what is the problem with so much information?
That we do not have the time, nor the capacity, to process it.
We need information that is accurate, consistent with our needs, relevant to our interests and on demand. That is, instantly.
The problem is that in our daily reality, this type of information is not abundant. Although Google has been making great efforts (artificial intelligence, machine learning, and predictive analysis) to naturalize our searches, the truth is that there is a lot of information about the purchasing process that is not found on the web. And not because Google does not know how to make it available, but because brands and sellers do not generate it.
How can your B2B company take advantage of this context ?
Content production is vital for companies looking to position themselves online because it is one of the most effective and economical ways to reach your audience, gain followers, attract leads, obtain new customers and retain current ones.
To understand this a little better, we list below the 11 most important benefits that content marketing can bring you in this context:
Generate subscriber databases to cultivate
Gaining ground in searching
Gain authority in the market as a reference in your industry
Evangelize on innovative or underdeveloped topics in your market
Open conversations with potential clients
Provide sales teams with interesting material to connect with their prospects
Generate trust in our audiences about our company or products
Get quality traffic to our lead capture pages (Landing Pages)
Help identify leads and cultivate them, accompanied by a lead management & scoring system
Provide credibility so that clients and prospects trust us
Targeting your prospects or leads based on their interests
Positioning has always been based on the idea of /Message + frequency + repetition = positioning. In conclusion, we can say that with content marketing, we can achieve this effect by creating an attractive message around our value proposition (POS), distributing large amounts of content related to our POS, on the appropriate channels and promoting it so that it has the necessary frequency to help us position.