Here’s how we can incorporate these values into our strategies:
Posted: Tue Jan 21, 2025 6:32 am
Authentic representation: Ensure canada b2b leads that our campaigns represent diverse groups authentically. This means not only featuring diverse faces but also telling stories that resonate with different cultures and communities. Ensuring cultural nuances are represented in everything from your briefs to the final creative builds trust amongst audiences.
Inclusive marketing: Create marketing materials that are accessible to all. This includes considering language, visuals and platforms to reach a broader audience.
Investing in internal practices: Genuine DEI starts from within. Building a diverse and inclusive team will naturally translate into more diverse and inclusive marketing strategies. Ensuring that diverse suppliers, who are typically smaller, are able to get paid faster is one way to create systemic shifts.
Creators are key to authentic engagement and growth
The role of creators in marketing has never been more significant. This year’s festival highlighted how collaborating with creators can drive authentic engagement and sizable reach:
Genuine connections: Creators have built trust with their audiences. Partnering with them allows brands to tap into this trust and connect with consumers in a more genuine and relatable way. So managing those relationships well…matters.
Content diversity: Working with creators allows us to diversify our content. Creators bring unique perspectives and styles that can enrich our marketing materials. Even nano influencers—who don’t have massive followings—can deliver quality content and offer new opportunities for experimentation. AI influencer-generated content are some areas to look forward to as well.
Agility and innovation: Creators are often at the cutting edge of trends, but don’t often get a seat at the table to grow their own brands. There is a white space here for brands who have the infrastructure to offer interesting, innovative deal structures beyond branded content (e.g., product co-creation).
Inclusive marketing: Create marketing materials that are accessible to all. This includes considering language, visuals and platforms to reach a broader audience.
Investing in internal practices: Genuine DEI starts from within. Building a diverse and inclusive team will naturally translate into more diverse and inclusive marketing strategies. Ensuring that diverse suppliers, who are typically smaller, are able to get paid faster is one way to create systemic shifts.
Creators are key to authentic engagement and growth
The role of creators in marketing has never been more significant. This year’s festival highlighted how collaborating with creators can drive authentic engagement and sizable reach:
Genuine connections: Creators have built trust with their audiences. Partnering with them allows brands to tap into this trust and connect with consumers in a more genuine and relatable way. So managing those relationships well…matters.
Content diversity: Working with creators allows us to diversify our content. Creators bring unique perspectives and styles that can enrich our marketing materials. Even nano influencers—who don’t have massive followings—can deliver quality content and offer new opportunities for experimentation. AI influencer-generated content are some areas to look forward to as well.
Agility and innovation: Creators are often at the cutting edge of trends, but don’t often get a seat at the table to grow their own brands. There is a white space here for brands who have the infrastructure to offer interesting, innovative deal structures beyond branded content (e.g., product co-creation).