getting people to discover products through videos;

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billion views. In fact, every time a user discovers a product through a TikTok video, they share this hashtag. The power of recommendation is powerful. TikTok claims that the act of purchasing is 1.7 times higher through its app than through other social platforms.

TikTok has understood this and the challenge of this new functionality is part of a logic of permanent innovation:


adopt the codes of influencer marketing
modify and facilitate the purchasing process.
TikTok Shopping in numbers
TikTok in France
14.9 million French people used the app every month in 2020, compared to 4.4 million in vp audit email database 2019! The lockdown effect explains the growing use of the platform. If we look at the figures more closely, here are the key points to remember:

270 million videos created by French users.
40% of users are between 15 and 24 years old;
The average time spent on the application is one hour;
56% of users are women and 44% are men;
We can also see a large number of influencers, which France places in 9th place. It is the influencer Lea Elui Ginet who dominates for example with more than 15 million followers!

14.9 million French people will use the app every month in 2020, compared to 4.4 million in 2019! The containment effect explains the growing use of the platform. If we analyze the figures more precisely, here are the key points to remember:
270 million videos created by French internet users.
40% of users are between 15 and 24 years old;
The average time spent on the application is one hour;
56% of users are women and 44% are men;
We can also note a large number of influencers which places France in 9th place. It is the influencer Lea Elui Ginet who dominates for example with more than 15 million subscribers!
The TikTok community is present all over the world: 1 billion users in September 2021 and a prediction of 1.5 billion by the end of 2022. TikTok is available in 155 countries and 75 languages. In Europe, the United Kingdom is the country with the most users, followed by France, Germany, Italy, Spain and Norway.

One-third of users are in the 16-24 age group, and in the United States, TikTok is more popular than Facebook among 13- to 16-year-olds.

An important fact for brands is that 49% of users say they have purchased a product or service after watching a video or reading a review. In addition, TikTok has the best engagement rates for profiles with up to 100,000 followers.

Dancer and influencer Charli D'Amélio is the most followed in the world with 129.8 million followers.